{
  "url": "https://openlegislation.uk/audiovisual-media-services-regulations-2020/regulation-33",
  "json_url": "https://openlegislation.uk/audiovisual-media-services-regulations-2020/regulation-33.json",
  "legislation": "uksi/2020/1062",
  "legislation_title": "The Audiovisual Media Services Regulations 2020",
  "legislation_url": "https://openlegislation.uk/audiovisual-media-services-regulations-2020",
  "path": "regulation/33",
  "kind": "regulation",
  "number": "33",
  "heading": null,
  "text": "In section 368F (advertising)—\n(a) for subsection (2) substitute—\n“(2) Advertising of alcoholic drinks is only permitted in on-demand programme services if—\n(a) it is not aimed specifically at persons under the age of eighteen, nor does it, in particular, depict such persons consuming alcoholic drinks;\n(b) it does not link the consumption of alcohol to enhanced physical performance or to driving;\n(c) it does not create the impression that the consumption of alcohol contributes towards social or sexual success;\n(d) it does not claim that alcohol has therapeutic qualities or that it is a stimulant, a sedative or a means of resolving personal conflicts;\n(e) it does not encourage immoderate consumption of alcohol or present abstinence or moderation in a negative light; and\n(f) it does not place emphasis on high alcoholic content as being a positive quality of alcoholic drinks.”;\n(b) in subsection (4)(e), after “physical” insert “, mental”.",
  "extent": "E+W+S+N.I.",
  "status": null,
  "version": "current",
  "annotations": [
    {
      "type": "I",
      "label": "I1",
      "text": "Reg. 33 in force at 1.11.2020, see reg. 1(2)"
    },
    {
      "type": "footnote",
      "label": "f1",
      "text": "Section 368F was inserted by S.I. 2009/2979; there is an amending instrument but it is not relevant."
    }
  ],
  "outstanding_effects": [],
  "provenance": {
    "source": "legislation.gov.uk",
    "source_url": "https://www.legislation.gov.uk/uksi/2020/1062/regulation/33",
    "retrieved_at": "2026-10-28T22:24:59.287617+00:00"
  },
  "licence": "Open Government Licence v3.0",
  "licence_url": "https://www.nationalarchives.gov.uk/doc/open-government-licence/version/3/",
  "attribution": "Contains public sector information licensed under the Open Government Licence v3.0. Source: legislation.gov.uk, The National Archives."
}