# The Audiovisual Media Services Regulations 2020, Regulation 33

Extent: E+W+S+N.I.

In section 368F (advertising)—
(a) for subsection (2) substitute—
“(2) Advertising of alcoholic drinks is only permitted in on-demand programme services if—
(a) it is not aimed specifically at persons under the age of eighteen, nor does it, in particular, depict such persons consuming alcoholic drinks;
(b) it does not link the consumption of alcohol to enhanced physical performance or to driving;
(c) it does not create the impression that the consumption of alcohol contributes towards social or sexual success;
(d) it does not claim that alcohol has therapeutic qualities or that it is a stimulant, a sedative or a means of resolving personal conflicts;
(e) it does not encourage immoderate consumption of alcohol or present abstinence or moderation in a negative light; and
(f) it does not place emphasis on high alcoholic content as being a positive quality of alcoholic drinks.”;
(b) in subsection (4)(e), after “physical” insert “, mental”.

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Source: https://www.legislation.gov.uk/uksi/2020/1062/regulation/33 (the official version)
Page: https://openlegislation.uk/audiovisual-media-services-regulations-2020/regulation-33
Contains public sector information licensed under the Open Government Licence v3.0. Source: legislation.gov.uk, The National Archives.