{
  "url": "https://openlegislation.uk/audiovisual-media-services-regulations-2020/regulation-35",
  "json_url": "https://openlegislation.uk/audiovisual-media-services-regulations-2020/regulation-35.json",
  "legislation": "uksi/2020/1062",
  "legislation_title": "The Audiovisual Media Services Regulations 2020",
  "legislation_url": "https://openlegislation.uk/audiovisual-media-services-regulations-2020",
  "path": "regulation/35",
  "kind": "regulation",
  "number": "35",
  "heading": null,
  "text": "In section 368H (prohibition of product placement and exceptions)—\n(a) for subsection (3) substitute—\n“(3) Product placement is prohibited in any of the following included in on-demand programme services—\n(a) children’s programmes;\n(b) news and current affairs programmes;\n(c) consumer affairs programmes;\n(d) religious programmes.”;\n(b) in subsection (4)—\n(i) at the end of paragraph (ba), omit “or”;\n(ii) after paragraph (ba) insert—\n“(bb) it is by or on behalf of an undertaking whose principal activity is the manufacture or sale of electronic cigarettes or electronic cigarette refill containers, or”;\n(c) in subsection (6)(a), for “A” substitute “B”;\n(d) omit subsection (7);\n(e) in subsection (12)(e), after “physical” insert “, mental”;\n(f) after subsection 12(e) insert—\n“(ea) directly exhort such persons to purchase or rent goods or services in a manner which exploits their inexperience or credulity;”;\n(g) in subsection (15), for “subsection (15A)” substitute “subsections (15A), (15B) and (15C)”;\n(h) after subsection (15A) insert—\n“(15B) Subsection (4)(bb) applies only in relation to programmes the production of which begins after 31 October 2020.\n(15C) This section applies in relation to a programme the production of which began before 1 November 2020 as if—\n(a) subsection (3)(b) to (d) were omitted, and\n(b) subsection (6)(a) included a reference to a condition that the programme in which the product, service or trademark, or the reference to it, is included is—\n(i) a film made for cinema,\n(ii) a film or series made for a television programme service or for an on-demand programme service,\n(iii) a sports programme, or\n(iv) a light entertainment programme.”.",
  "extent": "E+W+S+N.I.",
  "status": null,
  "version": "current",
  "annotations": [
    {
      "type": "I",
      "label": "I1",
      "text": "Reg. 35 in force at 1.11.2020, see reg. 1(2)"
    },
    {
      "type": "footnote",
      "label": "f1",
      "text": "Section 368H was inserted by S.I. 2009/2979, and amended by S.I. 2016/507 and 2010/831."
    }
  ],
  "outstanding_effects": [],
  "provenance": {
    "source": "legislation.gov.uk",
    "source_url": "https://www.legislation.gov.uk/uksi/2020/1062/regulation/35",
    "retrieved_at": "2026-10-28T22:24:59.287617+00:00"
  },
  "licence": "Open Government Licence v3.0",
  "licence_url": "https://www.nationalarchives.gov.uk/doc/open-government-licence/version/3/",
  "attribution": "Contains public sector information licensed under the Open Government Licence v3.0. Source: legislation.gov.uk, The National Archives."
}