{
  "url": "https://openlegislation.uk/business-protection-from-misleading-marketing-regulations-2008/regulation-2",
  "json_url": "https://openlegislation.uk/business-protection-from-misleading-marketing-regulations-2008/regulation-2.json",
  "legislation": "uksi/2008/1276",
  "legislation_title": "The Business Protection from Misleading Marketing Regulations 2008",
  "legislation_url": "https://openlegislation.uk/business-protection-from-misleading-marketing-regulations-2008",
  "path": "regulation/2",
  "kind": "regulation",
  "number": "2",
  "heading": "Interpretation",
  "text": "(1) In these Regulations—\n“advertising” means any form of representation which is made in connection with a trade, business, craft or profession in order to promote the supply or transfer of a product and “advertiser” shall be construed accordingly;\n“CMA” means the Competition and Markets Authority;\n“code owner” means a trader or a body responsible for—\n(a)the formulation and revision of a code of conduct; or\n(b)monitoring compliance with the code by those who have undertaken to be bound by it;\n“comparative advertising” means advertising which in any way, either explicitly or by implication, identifies a competitor or a product offered by a competitor;\n“court”, in relation to England and Wales and Northern Ireland, means a county court or the High Court, and, in relation to Scotland, the sheriff or the Court of Session;\n“DETINI” means the Department of Enterprise, Trade and Investment in Northern Ireland;\n“enforcement authority” means the CMA, every local weights and measures authority, DETINI and GEMA;\n“GEMA” means the Gas and Electricity Markets Authority;\n“goods” includes ships, aircraft, animals, things attached to land and growing crops;\n“local weights and measures authority” means a local weights and measures authority in Great Britain (within the meaning of section 69 of the Weights and Measures Act 1985);\n. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .\n“premises” includes any place and any stall, vehicle, ship or aircraft;\n“product” means any goods or services and includes immovable property, rights and obligations;\n“ship” includes any boat and any other description of vessel used in navigation; and\n“trader” means any person who is acting for purposes relating to his trade, craft, business or profession and anyone acting in the name of or on behalf of a trader.\n(2) In the application of these Regulations to Scotland for references to an “injunction” or an “interim injunction” there shall be substituted references to an “ “interdict ” or an “ “interim interdict ” respectively.",
  "extent": "E+W+S+N.I.",
  "status": null,
  "version": "current",
  "annotations": [
    {
      "type": "F",
      "label": "F1",
      "text": "Words in reg. 2(1) inserted (1.4.2014) by The Enterprise and Regulatory Reform Act 2013 (Competition) (Consequential, Transitional and Saving Provisions) (No. 2) Order 2014 (S.I. 2014/549), art. 1(1), Sch. 1 para. 34(2)(c) (with art. 3)"
    },
    {
      "type": "F",
      "label": "F2",
      "text": "Words in reg. 2 inserted (28.3.2013) by The Public Bodies (The Office of Fair Trading Transfer of Consumer Advice Scheme Function and Modification of Enforcement Functions) Order 2013 (S.I. 2013/783), arts. 1(2), 12(2)(a)"
    },
    {
      "type": "F",
      "label": "F3",
      "text": "Words in reg. 2 substituted (14.11.2013) by The Business Protection from Misleading Marketing (Amendment) Regulations 2013 (S.I. 2013/2701), regs. 1, 3(a)"
    },
    {
      "type": "F",
      "label": "F4",
      "text": "Word in reg. 2(1) substituted (1.4.2014) by The Enterprise and Regulatory Reform Act 2013 (Competition) (Consequential, Transitional and Saving Provisions) (No. 2) Order 2014 (S.I. 2014/549), art. 1(1), Sch. 1 para. 34(2)(a) (with art. 3)"
    },
    {
      "type": "F",
      "label": "F5",
      "text": "Words in reg. 2 inserted (14.11.2013) by The Business Protection from Misleading Marketing (Amendment) Regulations 2013 (S.I. 2013/2701), regs. 1, 3(b)"
    },
    {
      "type": "F",
      "label": "F6",
      "text": "Words in reg. 2 inserted (28.3.2013) by The Public Bodies (The Office of Fair Trading Transfer of Consumer Advice Scheme Function and Modification of Enforcement Functions) Order 2013 (S.I. 2013/783), arts. 1(2), 12(2)(c)"
    },
    {
      "type": "F",
      "label": "F7",
      "text": "Words in reg. 2(1) omitted (1.4.2014) by virtue of The Enterprise and Regulatory Reform Act 2013 (Competition) (Consequential, Transitional and Saving Provisions) (No. 2) Order 2014 (S.I. 2014/549), art. 1(1), Sch. 1 para. 34(2)(b) (with art. 3)"
    }
  ],
  "outstanding_effects": [],
  "provenance": {
    "source": "legislation.gov.uk",
    "source_url": "https://www.legislation.gov.uk/uksi/2008/1276/regulation/2",
    "retrieved_at": "2026-10-29T03:31:01.117720+00:00"
  },
  "licence": "Open Government Licence v3.0",
  "licence_url": "https://www.nationalarchives.gov.uk/doc/open-government-licence/version/3/",
  "attribution": "Contains public sector information licensed under the Open Government Licence v3.0. Source: legislation.gov.uk, The National Archives."
}