# The Consumer Credit (Advertisements) Regulations 1989, Regulation 7: Restrictions on certain expressions in credit advertisements


A credit advertisement shall not include—
(a) the word “overdraft” or any cognate expression as describing any agreement for running-account credit except an agreement enabling the debtor to overdraw on a current account;
(b) any indication whether express or implied that any of the terms of a credit agreement impose on customers a lesser expense or obligation than is being imposed by other persons, except in the case of a full credit advertisement which states, in close proximity to that indication with no less particularity and prominence, the other persons concerned and their comparable terms;
(c) the expression “interest free” or any expression to the like effect indicating that a customer is liable to pay no greater amount in respect of a transaction financed by credit than he would be liable to pay as a cash purchaser in relation to the like transaction, except where the total amount payable by the debtor does not exceed the cash price; or
(d) the expression “no deposit” or any expression to the like effect, except where no advance payments are to be made.

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Source: https://www.legislation.gov.uk/uksi/1989/1125/regulation/7 (the official version)
Page: https://openlegislation.uk/consumer-credit-advertisements-regulations-1989/regulation-7
Contains public sector information licensed under the Open Government Licence v3.0. Source: legislation.gov.uk, The National Archives.