# Digital Markets, Competition and Consumers Act 2024, Paragraph 12

Extent: E+W+S+N.I.

Using editorial content in the media to promote a product where a trader has paid for the promotion without making that clear in the content or by images or sounds clearly identifiable by the consumer.

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Source: https://www.legislation.gov.uk/ukpga/2024/13/schedule/20/paragraph/12 (the official version)
Page: https://openlegislation.uk/digital-markets-competition-and-consumers-act-2024/schedule-20/paragraph-12
Contains public sector information licensed under the Open Government Licence v3.0. Source: legislation.gov.uk, The National Archives.