# Digital Markets, Competition and Consumers Act 2024, Paragraph 22

Extent: E+W+S+N.I.

Creating the false impression that the consumer has already won, will win, or will on doing a particular act win, a prize or other equivalent benefit, when in fact either—
(a) there is no prize or other equivalent benefit, or
(b) taking any action in relation to claiming the prize or other equivalent benefit requires the consumer to pay money or incur a cost.

---
Source: https://www.legislation.gov.uk/ukpga/2024/13/schedule/20/paragraph/22 (the official version)
Page: https://openlegislation.uk/digital-markets-competition-and-consumers-act-2024/schedule-20/paragraph-22
Contains public sector information licensed under the Open Government Licence v3.0. Source: legislation.gov.uk, The National Archives.