Regulation 4 Comparative advertising

it is not misleading under regulation 3;

it is not a misleading action under regulation 5 of the Consumer Protection from Unfair Trading Regulations 2008^f1 or a misleading omission under regulation 6 of those Regulations;

it compares products meeting the same needs or intended for the same purpose;

it objectively compares one or more material, relevant, verifiable and representative features of those products, which may include price;

it does not create confusion among traders—

it does not discredit or denigrate the trade marks, trade names, other distinguishing marks, products, activities, or circumstances of a competitor;

for products with designation of origin, it relates in each case to products with the same designation;

it does not take unfair advantage of the reputation of a trade mark, trade name or other distinguishing marks of a competitor or of the designation of origin of competing products;

it does not present products as imitations or replicas of products bearing a protected trade mark or trade name.