# The Consumer Protection from Unfair Trading Regulations 2008, Paragraph 31


Creating the false impression that the consumer has already won, will win, or will on doing a particular act win, a prize or other equivalent benefit, when in fact either—
(a) there is no prize or other equivalent benefit, or
(b) taking any action in relation to claiming the prize or other equivalent benefit is subject to the consumer paying money or incurring a cost.

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Source: https://www.legislation.gov.uk/ukdsi/2008/9780110811574/schedule/1/paragraph/31 (the official version)
Page: https://openlegislation.uk/draft-consumer-protection-from-unfair-trading-regulations-2008/schedule-1/paragraph-31
Contains public sector information licensed under the Open Government Licence v3.0. Source: legislation.gov.uk, The National Archives.