# The Food (Promotion and Placement) (England) Regulations 2021, Regulation 5: Restriction on the price promotion of specified food


(1) Subject to paragraph (5), a qualifying person must not offer specified food for sale as part of a volume price promotion (whether in store or on an online marketplace).
(2) “Volume price promotion” means—
(a) a multibuy promotion, being the express offer of a financial incentive for buying multiple items compared with buying each item separately (including “3 for the price of 2”, “3 for £10”, or “buy 6 and save 25%”);
(b) a promotion that indicates that an item, or any part of an item, is free (including “50% extra free”, or “buy one get one free”).
(3) For the purposes of paragraph (2)(a), a multibuy promotion does not include a relevant special offer.
(4) This regulation applies to promotions that are included on the packaging of food as well as to promotions that are communicated to a consumer via other means.
(5) Where the packaging of specified food includes a volume price promotion, a qualifying person may offer the specified food for sale until the end of the period of 12 months beginning on the day these Regulations come into force.

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Source: https://www.legislation.gov.uk/ukdsi/2021/9780348226195/regulation/5 (the official version)
Page: https://openlegislation.uk/draft-food-promotion-and-placement-england-regulations-2021/regulation-5
Contains public sector information licensed under the Open Government Licence v3.0. Source: legislation.gov.uk, The National Archives.