Regulation 10 Product presentation

(1)

No person may produce or supply a tobacco product in breach of any of the provisions of this regulation.

(2)

The labelling of—

(a)

the packaging in which a tobacco product is, or is intended to be, presented for retail sale, or

(b)

the product itself,

may not contain any element or feature falling within paragraph (3).

(3)

An element or feature falls within this paragraph if it—

(a)

promotes a tobacco product or encourages its consumption by creating an erroneous impression about its characteristics, health effects, risks or emissions,

(b)

includes any information about the nicotine, tar or carbon monoxide content of a tobacco product,

(c)

suggests that a particular tobacco product—

(i)

is less harmful than others,

(ii)

aims to reduce the effect of some harmful components of smoke,

(iii)

has vitalising, energizing, healing, rejuvenating, natural or organic properties, or

(iv)

has other health or lifestyle benefits,

(d)

refers to taste, smell or any flavourings or other additives, or the absence of any such thing,

(e)

resembles a food or a cosmetic product, or

(f)

suggests that a particular tobacco product has improved biodegradability or other environmental advantages.

(4)

The packaging in which a tobacco product is, or is intended to be, presented for retail sale may not contain any element or feature which suggests economic advantage by including printed vouchers or offering discounts, free distribution, two-for-one or other similar offers.

(5)

The elements and features referred to in paragraphs (2) to (4) include (but are not limited to) texts, symbols, names, trade marks, figurative signs and other types of sign.

(6)

Nothing in this regulation affects or is affected by any other provision of these Regulations.