# The Veterinary Medicines (Amendment etc.) Regulations 2024, Regulation 7: Amendment to regulation 10


In regulation 10 (advertising)—
(a) for paragraph (1) substitute—
“(1) No person may issue an advertisement relating to a relevant substance unless that advertisement—
(a) is set out in such a way that it is clear that the message is an advertisement for the purpose of promoting the supply, sale, prescription, distribution or use of the substance;
(b) encourages responsible use of the substance while presenting its characteristics in an objective manner;
(c) contains no information which—
(i) is misleading;
(ii) is incompatible with the summary of product characteristics in relation to the substance;
(iii) might encourage improper use of the substance; or
(iv) where the relevant substance is a veterinary medicinal product, might suggest that the substance is a feedingstuff or a biocide.
(1A) No person may advertise a veterinary medicinal product, other than a product which is placed on the market in accordance with Schedule 6, unless—
(a) a marketing authorisation has been granted in respect of that product, and
(b) that authorisation is not currently suspended in accordance with paragraph 38 of Schedule 1.”;
(b) at the end insert—
“(4) In this regulation, subject to paragraph (5), “relevant substance” means—
(a) a veterinary medicinal product;
(b) a medicinal premix;
(c) an intermediate feedingstuff; or
(d) a compound feed.
(5) In this regulation, coccidiostats and histomonostats are not relevant substances.”.

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Source: https://www.legislation.gov.uk/ukdsi/2024/9780348258523/regulation/7 (the official version)
Page: https://openlegislation.uk/draft-veterinary-medicines-amendment-etc-regulations-2024/regulation-7
Contains public sector information licensed under the Open Government Licence v3.0. Source: legislation.gov.uk, The National Archives.