Division 1 MEASURES TO BE IMPLEMENTED

In support of and in addition to the measures being undertaken by the Member States, the programme aims to permit professionals to adapt to the dimension of the market, and in particular the European market, for audiovisual works, by promoting vocational training in:

• new technologies including the conservation and enhancement of the European film and audiovisual heritage;

• economic, financial and commercial management, including the legal framework, distribution and marketing;

• script-writing techniques and the development of new programme types.

Training activities will take account of the legal framework in the area of intellectual property rights, in particular the relevant Community rules.

Professionals from the audiovisual industry and from radio will have access to the relevant training activities.

The programme will encourage cooperation on the proposed measures between the various players in the audiovisual industry, such as script-writers, directors and producers, with a view to improving the quality and commercial potential of projects by means of closer cooperation between the various groups of professionals.