# Commission Decision of 11 November 2003 declaring a concentration compatible with the common market and the EEA Agreement (Case COMP/M.2621 — SEB/Moulinex) (notified under document number C(2003) 4157) (Only the French text is authentic) (Text with EEA relevance) (2005/408/EC), Division (22)

Extent: E+W+S+N.I.

On the markets in toasters and kettles, SEB will hold market shares of [20 to 30] %*. The merger will not result in the combining of must-have brands (only Moulinex is a must-have brand for toasters, and only Tefal is a must-have brand for kettles). The merged entity of SEB and Moulinex will face competitors with sizeable market shares (between [15 and 20] % at most) and having reputable brands. Consequently, it is unlikely that Moulinex will recover the competitive potential it had in 2000. At all events, with a maximum combined market share of [25-35] %, in the absence of non-horizontal effects and owing to the presence of well established competitors, the risk that the merger might result in the creation or strengthening of a dominant position on these markets can be dismissed.

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Source: https://www.legislation.gov.uk/eudn/2005/408/division/7/3/7/5 (the official version)
Page: https://openlegislation.uk/eu-decision-2005-408/division-7/3/7/5
Contains public sector information licensed under the Open Government Licence v3.0. Source: legislation.gov.uk, The National Archives.