Division (26)

Overall, SEB ([5-10] %* of sales on the markets in small electrical household appliances) is only the third largest operator on the Finnish markets after Braun [10-15] %* and in particular Philips [25-30] %*. AEG ([5-10] %*) holds comparable positions to that of the new entity. Severin, DeLonghi, BSH and national operators such as OBH/Nordica and Rommelsbacher are also present, but with smaller shares (between 0 and 5 % each) and have a significant presence on certain specific markets.