# Commission Decision of 9 February 2006 establishing the Community Eco-label working plan (Text with EEA relevance) (2006/402/EC), Division

Extent: E+W+S+N.I.

A voluntary scheme can only be successful and have a significant impact on the market if it provides an economic incentive for potential applicants and it is supported by a significant amount of marketing and promotion activities. Article 10 of the revised Regulation (EC) No 1980/2000 calls upon Member States and the Commission, in co-operation with the members of the EUEB, to promote the use of the Community Eco-label by awareness-raising actions and information campaigns for consumers, producers, traders, retailers and the general public. The involvement of different stakeholders and in particular of those who can act as multipliers (such as the retail sector, and consumer and environmental NGOs), is of crucial importance.
The EUEB should continue to organise regular meetings of the Marketing Management Group at least twice a year, devoted essentially to marketing, promotion and strategic development.
A joint use of the existing resources could allow the preparation of more ambitious campaigns devoted to consumers, such as the ‘Flower Week’ in October 2004.
Objective
The EUEB, the Commission and the Member States should, to an appropriate degree, co-ordinate their marketing efforts and develop and implement joint actions.
Actions
The marketing management group should meet at least twice a year to discuss marketing and promotion with respect to the strategic development of the Scheme.
As stated in the previous working plan, the EUEB, the Commission and the Member States should jointly identify the different key target groups and define and implement a strategy for each.

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Source: https://www.legislation.gov.uk/eudn/2006/402/annex/division/STRATEGY/division/4/division/1 (the official version)
Page: https://openlegislation.uk/eu-decision-2006-402/annex/division-STRATEGY/division-4/division-1
Contains public sector information licensed under the Open Government Licence v3.0. Source: legislation.gov.uk, The National Archives.