Article 10 Education and public awareness

Parties shall:

1. (a)

   encourage and promote understanding of the importance of the protection and promotion of the diversity of cultural expressions, inter alia, through educational and greater public awareness programmes;

2. (b)

   cooperate with other Parties and international and regional organizations in achieving the purpose of this article;

3. (c)

   endeavour to encourage creativity and strengthen production capacities by setting up educational, training and exchange programmes in the field of cultural industries. These measures should be implemented in a manner which does not have a negative impact on traditional forms of production.