Division 2 Information and promotional campaigns involving:

the organisation of various solidarity initiatives for poverty alleviation and social inclusion to give all citizens the opportunity to contribute directly or through their organisations, even modestly and in whatever form. Media campaigns at Community and national level may support fundraising operations within the framework of the European Year,

the development of a logo, available in a variety of formats, and slogans for the European Year, for use in connection with any action linked to the European Year,

an information campaign at Community level with positioning at national and local level, based on both traditional and new communication channels and new technologies,

the production of communication and media tools available throughout the Community to stimulate public interest,

appropriate measures and initiatives for providing information, publicising the results and improving the visibility of Community programmes, actions and initiatives contributing to the objectives of the European Year,

appropriate initiatives by educational institutions, non-governmental organisations and charities at Community and national level, to disseminate information on the European Year and on measures to fight poverty and social exclusion,

the organisation of European competitions highlighting achievements and experiences in connection with the themes of the European Year,

a strong link with organisations and sectors not usually engaged with issues of poverty and social exclusion (e.g. sport, art), including the use of testimonials and ‘ambassadors’,

the establishment of an information website on Europa.