Division A DIRECT UNION MEASURES

Financing shall take the form of the direct purchase of goods and services under existing framework contracts. It may also take the form of grants covering up to 80 % of the final cost of activities. Measures may include:

1. (a)

   information and promotional campaigns including:

   1. (i)

      production and dissemination of audiovisual and print material which reflect the objectives of the European Year;

   2. (ii)

      high-visibility events to raise awareness of the objectives of the European Year and fora for exchanging experience and good practices;

   3. (iii)

      measures to publicise the results and raise the profile of Union programmes, as well as measures contributing to the objectives of the European Year;

   4. (iv)

      establishment of an interactive information website on Europa (http://europa.eu/index_en.htm) dedicated to action taken in the context of the European Year and adequate use of social media;

   5. (v)

      a prize for innovative and successful communication concepts and campaigns which help, or which have helped, to raise awareness and foster reflection about development issues in unusual or original ways, in particular those designed to reach target audiences which previously have had little or no exposure to global development issues;

2. (b)

   other initiatives:

   1. (i)

      the provision of linguistic services (translation, interpretation, multilingual information);

   2. (ii)

      monitoring surveys and audits at Union level to assess and report on the preparation, effectiveness and impact of the European Year.