Division 5.3.3

Describe the various factors influencing entry into the relevant markets in this case, from both a geographical and product viewpoint. In so doing, take account of the following, where appropriate:

1. (a)

   the total costs of entry (research and development, distribution systems necessary, promotion, advertising, after-sales service, etc.) on an equivalent scale to that of a significant viable competitor, indicating the market share of such a competitor;

2. (b)

   any legal or regulatory barriers to entry, such as government authorisation or the existence of any standards;

3. (c)

   any restrictions created by the existence of patents, know-how and other intellectual property rights in these markets and any restrictions created by the licensing of such rights;

4. (d)

   the extent to which the applicant is a licensee or licensor of patents, know-how and other rights in the relevant markets;

5. (e)

   the importance of economies of scale for the production of products in the relevant markets;

6. (f)

   access to sources of supply, such as availability of raw materials.