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Division Information, communication and awareness-raising campaigns — Annex III, section C, point (a)

United Kingdom

Original text. Later amendments are not shown.

The geographical scope of awareness information, communication and awareness-raising campaigns will be taken into account in the assessment of the European added value of proposed projects.

Raising awareness on environmental problems, EU environmental policies, tools and/or legislation among the relevant target audiences, aiming to change their perceptions and fostering the adoption of environmentally friendly behaviours and practices and/or direct citizen's engagement. Applicants need to provide substantial evidence that a change of awareness levelsf1 in the field(s) addressed by the project is a crucial factor supporting correct implementation and/or future development of EU environmental policies tools and/or legislation. The awareness-raising activities should have the widest coverage relevant for the specific issue targetedf2. The environmental problems, EU environmental policies, tools and/or legislation targeted should be directly linked to one or more of the themes listed below the following three prioritiesf3:

  • Green growth:

    • sustainable consumption with a focus on waste prevention, in particular plastic waste, food waste and marine litter,

    • transition to circular economy, in particular implementation of sustainable business models, sustainable production, products and servicesf4.

  • Connecting with citizens:

    • Natura 2000 and the benefits of the implementation of the European nature legislation, in line with the action plan on nature, people and the economyf5,

    • invasive alien species,

    • safe use of chemicals,

    • benefits of nature including green infrastructure and related ecosystem services.

  • Making it happen:

    • air quality in urban areas and its health effects, and/or

    • benefits of the implementation of water legislation.

Annotations

Footnotes

f1

Awareness level is defined here as the proportion of target audience who knows of the idea/term/product/concept/environmental challenge/etc. that is the subject of the proposed LIFE project's work. See also the differentiation made in the framework of the LIFE Key Project Indicators (http://ec.europa.eu/environment/life/toolkit/pmtools/life2014_2020/documents/160215_LIFEproject_level_outcome_indicators.pdf=) between ‘reaching’ (Reaching is defined as successfully providing project specific information to the target audience (general public or stakeholder groups) represented by their individual members. It can be inferred from certain behavioural patterns that individuals have been reached) and ‘raising awareness’ (Awareness raising is defined as successfully increasing the understanding and knowledge of the focus area of the project among the target audience (general public or stakeholder groups) represented by their individual members) as the basis for behavioural change.

f2

As a general principle, these proposals should therefore, e.g. fully target a Member State, several Member States or the entire EU, a whole market sector, a major metropolitan area, a species in its entire range, a bio-geographic region or all regions facing a similar issue.

f3

Taken from the DG Environment Strategic Plan 2016-2020: https://ec.europa.eu/info/publications/strategic-plan-2016-2020-environment_en

f4

Including sustainable building.

f5

Communication COM(2017) 198 final of 27 April 2017 from the Commission to the European Parliament, the Council, the European Economic and Social Committee and the Committee of the Regions ‘An Action Plan for nature, people and the economy’, http://ec.europa.eu/environment/nature/legislation/fitness_check/action_plan/index_en.htm

Notes on Division 3

Footnotes

f1

As amended by the Delegated Regulation on the increase of the percentage for nature and biodiversity.