# Directive 2010/13/EU of the European Parliament and of the Council of 10 March 2010 on the coordination of certain provisions laid down by law, regulation or administrative action in Member States concerning the provision of audiovisual media services (Audiovisual Media Services Directive) (codified version) (Text with EEA relevance), Article 23

Extent: E+W+S+N.I.

1. The proportion of television advertising spots and teleshopping spots within the period between 6.00 and 18.00 shall not exceed 20 % of that period. The proportion of television advertising spots and teleshopping spots within the period between 18.00 and 24.00 shall not exceed 20 % of that period.
2. Paragraph 1 shall not apply to:
(a) announcements made by the broadcaster in connection with its own programmes and ancillary products directly derived from those programmes or with programmes and audiovisual media services from other entities belonging to the same broadcasting group;
(b) sponsorship announcements;
(c) product placements;
(d) neutral frames between editorial content and television advertising or teleshopping spots, and between individual spots.

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Source: https://www.legislation.gov.uk/eudr/2010/13/article/23 (the official version)
Page: https://openlegislation.uk/eu-directive-2010-13/article-23
Contains public sector information licensed under the Open Government Licence v3.0. Source: legislation.gov.uk, The National Archives.