{
  "url": "https://openlegislation.uk/eu-regulation-2005-422/annex-II",
  "json_url": "https://openlegislation.uk/eu-regulation-2005-422/annex-II.json",
  "legislation": "eur/2005/422",
  "legislation_title": "Commission Regulation (EC) No 422/2005 of 14 March 2005 amending Regulation (EC) No 94/2002 laying down detailed rules for applying Council Regulation (EC) No 2826/2000 on information and promotion actions for agricultural products on the internal market",
  "legislation_url": "https://openlegislation.uk/eu-regulation-2005-422",
  "path": "annex/II",
  "kind": "annex",
  "number": "II",
  "heading": null,
  "text": "ANNEX III\nGUIDELINES FOR PROMOTION ON THE INTERNAL MARKET\nThe following guidelines give an orientation for the messages, target groups and channels that should have a central position in the promotion or information programmes for the different product categories.\nWithout prejudice to the priorities presented in Article 6(4) of Regulation (EC) 2826/2000, programme proposals should in general be prepared taking into account the following principles:\nwhen programmes are proposed by more than one Member State they should have coordinated strategies, actions and messages,\nprogrammes should preferably be multiannual and with a sufficient scope to have a significant impact on the targeted markets. Where appropriate, they should be operated on the markets of more than one Member State,\nthe messages of the programmes should provide objective information about the intrinsic characteristics and/or nutritional value of the products as part of a balanced diet, of their production methods or environmental friendliness,\nprogrammes should have central messages, which are of interest to the consumers, professionals and/or the trade of several Member States.\nFresh fruit and vegetables\n1.\nOVERVIEW OF THE SITUATION\nWhile the Community production of fruit and vegetables is increasing, their consumption is on the whole static.\nThere is a noticeable lack of interest among consumers under 35, which is even stronger among the school age population. This is not in the interests of a balanced diet.\n2.\nGOALS\nThe aim is to improve the image of the products as being “fresh” and “natural” and to bring down the average age of consumers, chiefly by encouraging young people to consume the products concerned.\n3.\nMAIN TARGETS\nYoung households under 35\nSchool-age children, adolescents and their parents\nMass caterers and school canteens\nDoctors and nutritionists.\n4.\nMAIN MESSAGES\nTo promote the “five a day” type approach (recommendation to eat at least five servings of fruit or vegetable per day)\nThe products are natural and fresh\nQuality (safety, nutritional value and taste, production methods, environmental protection, link with the product’s origin)\nEnjoyment\nBalanced diet\nVariety and seasonal nature of the supply of fresh products; information on their tastes and uses\nTraceability\nAccessibility and ease of preparation: many fresh fruit and vegetables require no cooking.\n5.\nMAIN CHANNELS\nElectronic channels (Internet sites presenting available products, with online games for children)\nTelephone information line\nPR contacts with the media and advertising (e.g. specialised journalists, women’s press, youth magazines and papers)\nContacts with doctors and nutritionists\nEducational measures targeting children and adolescents by mobilising teachers and school canteen managers\nPoint-of-sales information actions to consumers\nOther channels (leaflets and brochures with information on the products and recipes, children’s games, etc.)\nVisual media (cinema, specialised TV channels)\nRadio spots\nParticipation in trade fairs.\n6.\nDURATION OF THE PROGRAMMES\n12 to 36 months, giving priority to multiannual programmes that set objectives for each phase.\n7.\nINDICATIVE ANNUAL BUDGET FOR THE SECTOR\nEUR 4 million.\nProcessed fruit and vegetables\n1.\nOVERVIEW OF THE SITUATION\nThe sector faces increasing competition from several third countries.\nWhile demand is gradually increasing, in particular because of the ease of consumption of these products, it is important that the Community industry will be able to benefit of this potential. Therefore support to information and promotion actions is justified.\n2.\nGOALS\nThe image of the product needs to be modernised and made more youthful, giving the information needed to encourage consumption.\n3.\nMAIN TARGETS\nHouseholds\nMass caterers and school canteens\nDoctors and nutritionists.\n4.\nMAIN MESSAGES\nQuality (safety, nutritional value and taste, preparation methods)\nEase of use\nEnjoyment\nVariety of supply and availability throughout the year\nBalanced diet\nTraceability.\n5.\nMAIN CHANNELS\nElectronic channels (Internet site)\nTelephone information line\nPR contacts with the media and advertising (e.g. specialised journalists, women’s press, culinary and professional press)\nDemonstrations at points of sale\nContacts with doctors and nutritionists\nOther channels (leaflets and brochures featuring products and recipes)\nVisual media\nParticipation in trade fairs.\n6.\nDURATION OF THE PROGRAMMES\n12 to 36 months, giving priority to multiannual programmes that set objectives for each phase.\n7.\nINDICATIVE ANNUAL BUDGET FOR THE SECTOR\nEUR 2 million\nFibre flax\n1.\nOVERVIEW OF THE SITUATION\nThe liberalisation of international trade in textiles and clothing has brought Community flax into sharp competition with flax from outside the Community offered at very attractive prices. It is also in competition with other fibres. At the same time, consumption of textiles is tending to stagnate.\n2.\nGOALS\nTo develop the image and reputation of Community flax and to capitalise its distinctive qualities\nTo increase consumption of this product\nTo inform consumers about the characteristics of new products placed on the market.\n3.\nTARGET GROUPS\nLeading professionals in the sector (stylists, designers, makers, editors)\nDistributors\nTextiles, fashion and interior design education circles (teachers and students)\nOpinion leaders\nConsumers.\n4.\nMAIN MESSAGES\nThe quality of the product comes from the conditions in which the raw material is produced, the use of suitable varieties and the know-how brought to bear all along the production chain\nCommunity flax offers a wide range of products (clothing, decoration, household linen) and a wealth of creativity and innovation.\n5.\nMAIN CHANNELS\nElectronic channels (Internet sites)\nProfessional shows and fairs\nInformation measures targeting users downstream (designers, makers, distributors, editors)\nInformation at sales points\nRelations with the specialist press\nEducational information measures in fashion schools, textile engineer courses, etc.\n6.\nDURATION OF PROGRAMMES\n12 to 36 months, giving priority to multiannual programmes that set objectives for each phase.\n7.\nINDICATIVE ANNUAL BUDGET FOR THE SECTOR\nEUR 1 million.\nLive plants and products of ornamental horticulture\n1.\nOVERVIEW OF THE SITUATION\nThe supply situation of the sector is characterised by increasing competition between products from the Community and products from third countries.\nThe evaluation studies of the promotion campaigns carried out between 1997-2000 suggest that, in order to facilitate the sale of Community production within the European Union, the whole chain from producer to distributor needs to be better organised and rationalised, and consumers should be better informed about the intrinsic qualities and varieties of Community products.\n2.\nGOALS\nTo increase the consumption of flowers and plants of Community origin\nTo encourage practices which benefit the environment and increase knowledge about environmentally-friendly methods\nTo strengthen the partnership between professionals from several Member States, allowing, among other things, most advanced knowledge in the sector to be shared, and to better inform all participants in the production chain.\n3.\nMAIN TARGETS\nProducers, nurseries, distributors and other operators of the sector\nStudents and school children\nOpinion multipliers: journalists, teachers\nConsumers.\n4.\nMAIN MESSAGES\nInformation on the quality and varieties of Community products\nEnvironmentally-friendly production methods\nTechniques aiming for more durable products\nAn optimum mix of varieties of plants and flowers\nThe role of plants and flowers in well-being and quality of life.\n5.\nMAIN CHANNELS\nMedia contacts\nFairs and exhibitions: stands representing products of several Member States\nTraining measures for professionals, consumers and students\nActions for sharing knowledge about greater product durability\nConsumer information measures through the press, and also through initiatives such as catalogue publishing, gardener's calendars and possibly “plant of the month” campaigns\nIncreased use of electronic media (Internet, CD-ROM, etc.).\n6.\nDURATION OF PROGRAMME\n12 to 36 months, giving priority to multiannual programmes presenting a strategy and properly justified objectives for each phase.\n7.\nINDICATIVE ANNUAL BUDGET FOR THE SECTOR\nEUR 3 million.\nOlive oil and table olives\n1.\nOVERVIEW OF THE SITUATION\nWhile the supply of olive oil and table olives is on the increase the outlets on the internal and international markets are important to safeguard the Community market equilibrium. The situation at the level of domestic demand for these products varies widely between traditional consumer markets and those where they are a relatively new phenomenon.\nIn the “traditional consumer” Member States (Spain, Italy, Greece and Portugal), the products concerned are generally well-known and consumption is high. These are mature markets where the prospects for any overall increase in demand are limited, but taking into account their current share of the consumption of olive oil they continue to be of great interest to the sector.\nIn the “new consumer” Member States, per capita consumption has progressed but is still substantially lower (in the Community as constituted before 1 May 2004) or marginal (in the majority of the new Member States). Many consumers are not aware of the qualities or of the various uses of olive oil and table olives. This is thus a market with major scope for increasing demand.\n2.\nGOALS\nAs a priority: to increase consumption in the “new consumer” Member States by increasing market penetration and to intensify use by diversifying the use of these products and by providing necessary information.\nTo consolidate and develop consumption in the “traditional consumer” Member States by improving information to consumers about less known aspects and getting young people into the habit of buying the products.\n3.\nTARGET GROUPS\nPersons responsible for purchases: in the case of “traditional consumer” Member States mainly those between 20 and 40 years of age\nOpinion leaders (gastronomes, chefs, restaurants, journalists) and general and specialised press (gastronomy, women’s, various styles)\nMedical and paramedical press\nDistributors (in the “new consumer” Member States).\n4.\nMAIN MESSAGES\nGastronomic qualities and organoleptic characteristics of virgin olive oil (flavour, colour, taste) have nuances connected with the varieties, areas, harvests, PDOs/PGIs etc. This diversity offers a wide range of culinary sensations and possibilities\nThe different categories of olive oil\nOlive oil, due to its nutritional qualities, is a major element in a healthy and balanced diet: it succeeds in combining culinary pleasures with the requirements of a balanced and healthy diet\nInformation on the rules concerning control, certification of quality and of labelling of olive oils\nInformation on all olive oils and/or table olives registered as PDOs/PGIs throughout the Community\nTable olives constitute a healthy and natural product, adapted both for a user-friendly consumption and for the preparation of elaborate dishes\nVarietal characteristics of table olives.\nMore specifically in the “new consumer” Member States:\nOlive oil, and in particular the virgin extra category, is a natural product, resulting from tradition and ancient know-how, which is appropriate for a modern kitchen full of flavours; it can easily be associated, besides the Mediterranean cuisine, with any contemporary cooking\nAdvice concerning use in cooking.\nMore specifically in the “traditional consumer” Member States:\nThe advantages of purchase of conditioned olive oil (with labelling containing useful information to the consumer)\nModernisation of the product image which has a long history and a major cultural dimension.\nWithout prejudice to Article 2(3), information on the nutritional qualities of olive oil and table olives must be based on generally accepted scientific data and fulfil the requirements laid down in Directive 2000/13/EC concerning the labelling, presentation and advertising of foods and any specific rules that apply made in this connection\n5.\nMAIN CHANNELS\nInternet and other electronic means (ex. CD-rom, DVDs)\nPromotion at points of sale (tasting, recipes, information)\nPress relations and public relations (events, participation in consumer fairs, etc.)\nPublicity (or publicity editorials) in the press (general, women’s, gastronomy, lifestyle)\nJoint actions with the medical and paramedical profession (medical public relations)\nAudio visual media (TV and radio)\nParticipation in trade fairs.\n6.\nDURATION AND SCOPE OF PROGRAMMES\n12 to 36 months, giving priority to multiannual programmes, presenting for each phase a strategy and duly justified objectives.\nPriority will be given to programmes to be implemented in at least two “new consumer” Member States.\n7.\nINDICATIVE ANNUAL BUDGET FOR THE SECTOR\nEUR 4 million.\nSeed oils\nIn this sector, programmes concentrating on rapeseed oil or presenting the characteristics of different seed oils will be given priority.\nIndicative annual budget for the seed oil sector:\nEUR 2 million.\nA.\nRapeseed oil\n1.\nOVERVIEW OF THE SITUATION\nAs a consequence of the new common agricultural policy rapeseed production does not receive any specific support and has to become market oriented. With increased possibilities for production and as an alternative for cereal production, which is characterised by a structural overproduction, promotion of rapeseed oil will contribute to the balance in the arable corps market and the consumption of different vegetable oils in the Community. The Community is for the time being a net exporter of rapeseed oil.\nDuring the past decades rape varieties with valuable nutritional characteristics have been developed. This has resulted in improved quality. New products such as cold pressed rapeseed oils with a particular nutty taste have been developed.\nThe nutritional value of rapeseed oil has been subject of world wide research with results confirming the beneficial dietary and physiological characteristics of the product. General practitioners, nutritionists as well as consumers should be informed about these latest research results.\n2.\nGOALS\nTo improve awareness of the characteristics of rapeseed oil and its recent evolution\nTo increase consumption by informing consumers, medical and paramedical professions about the use and nutritional value of rapeseed oil.\n3.\nTARGET GROUPS\nHouseholds, in particular persons responsible for purchases\nOpinion leaders (journalists, chefs, medical and nutritional professions)\nDistributors\nMedical and paramedical press\nAgro-food industry.\n4.\nMAIN MESSAGES\nThe nutritional value of rapeseed oil makes it an important part of a balanced and healthy diet\nThe beneficial fatty acids composition of rapeseed oil\nAdvice for use in cooking\nInformation on the evolution of the product and its varieties.\nWithout prejudice to Article 2(3), information on the nutritional qualities of rapeseed oil must be based on generally accepted scientific data and fulfil the requirements laid down in Directive 2000/13/EC concerning the labelling, presentation and advertising of foods and any specific rules that apply made in this connection.\n5.\nMAIN CHANNELS\nPromotion at points of sale (tasting, recipes, information)\nPublicity (or publicity editorials) in the general, culinary, women's and lifestyle press\nPublic relations (events, participation in food fairs)\nJoint actions taken with the medical and paramedical profession\nJoint actions with restaurants, the catering business and chefs\nThe Internet\n6.\nDURATION OF PROGRAMMES\n12 to 36 months.\nB.\nSunflower oil\nProgrammes for sunflower oil will be given priority only if and when justified by market conditions.\n1.\nOVERVIEW OF THE SITUATION\nOver two million hectares in the Community are cultivated with sunflower, and production of sunflower seeds exceeds 3,5 million tonnes per year. Sunflower oil consumed in Community has mainly been produced from seeds grown in the Community. However, the decline in crushing will reduce the EU sunflower oil production during marketing year 2004/2005. As world prices are on the increase and shortages of supply are possible, priority is not given to programmes concentrating on sunflower oil alone. It can, nevertheless, be presented as part of programmes introducing different seed oils of Community origin.\nSunflower oil as a product has particular advantages for certain uses such as frying. It is also high in unsaturated fats and rich in vitamin E. The purpose of these campaigns is to inform consumers and traders/distributors on the different uses, types and characteristics of sunflower oil as well as of the Community legislation concerning its quality. The campaigns should be designed in the spirit of giving objective information.\n2.\nGOALS\nTo inform consumers and the trade operators on the following:\ndifferent uses of sunflower oil, its characteristics and nutritional value,\nlegislation and standards governing quality, rules on labelling.\n3.\nTARGET GROUPS\nHouseholds, in particular persons responsible for purchases\nOpinion leaders (journalists, chefs, medical and nutritional professions)\nDistributors\nAgro-food industry.\n4.\nMAIN MESSAGES\nThe main messages of the programmes should provide information on the following:\nadvantages from the appropriate use of sunflower oil. For example, sunflower oil produced from oil type sunflower seeds has a high vitamin E content compared to other vegetable oils. Sunflower oil is well known for its light taste and frying performance,\nlegislation and standards governing the quality of sunflower oil,\nfatty acids composition and nutritional value of sunflower oil,\nresults of scientific research and technical development of sunflower oil and other vegetable oils.\nWithout prejudice to Article 2(3), information on the nutritional qualities of sunflower oil must be based on generally accepted scientific data and fulfil the requirements laid down in Directive 2000/13/EC concerning the labelling, presentation and advertising of foods and any specific rules that apply made in this connection.\n5.\nMAIN CHANNELS\nDistribution of information materials in points of sale (POS and to the trade)\nPublicity (or publicity editorials) in the general, culinary, professional press\nPublic relations (events, participation in food fairs)\nThe Internet.\n6.\nDURATION OF PROGRAMMES\n12 to 36 months.\nMilk and milk products\n1.\nOVERVIEW OF THE SITUATION\nThere has been a drop in the consumption of liquid milk, particularly in the major consumer countries, mainly due to the competition from soft drinks targeted at young people. Various milk substitutes are gradually replacing the consumption of liquid milk. By contrast, there is an overall increase in the consumption of milk products expressed in milk equivalent.\n2.\nGOALS\nTo increase liquid milk consumption in markets where potential for growth exists and to maintain consumption levels in saturated markets\nTo increase the consumption of dairy products in general.\nTo encourage consumption by young people as future adult consumers.\n3.\nMAIN TARGETS\nConsumers in general focusing in particular on:\nChildren and adolescents, especially girls aged 8 to 13\nWomen of different age groups\nElderly people.\n4.\nMAIN MESSAGES\nMilk and milk products are healthy and natural, suited to modern living and enjoyable to consumer\nMilk and milk products have specific nutritional value beneficial in particular for certain age groups\nMessages must be positive and take account of the specific nature of consumption on the different markets\nThere is a large variety of milk products suitable for different consumers in different consumption situations\nLower fat choices of milk and milk products are available and may be more appropriate for certain consumers\nThe continuity of the main messages must be ensured during the entire programme in order to convince consumers of the benefits from regular consumption of milk and milk products.\nWithout prejudice to Article 2(3), information on the nutritional qualities of milk and milk products must be based on generally accepted scientific data and fulfil the requirements laid down in Directive 2000/13/EC concerning the labelling, presentation and advertising of foods and any specific rules that apply made in this connection.\n5.\nMAIN CHANNELS\nElectronic channels\nTelephone information line\nContacts with the media and advertising (e.g. specialised journals, women's press, the youth press)\nContacts with doctors and nutritionists\nContacts with teachers and schools\nOther channels (leaflets and brochures, children's games, etc.\nDemonstrations at points of sale\nVisual media (cinema, specialised TV channels)\nRadio spots\nParticipation in exhibitions and fairs.\n6.\nDURATION AND SCOPE OF THE PROGRAMMES\n12 to 36 months, giving priority to multiannual programmes that set targets for each phase.\n7.\nINDICATIVE ANNUAL BUDGET FOR THE SECTOR\nEUR 4 million.\nFresh, chilled or frozen meat, produced in accordance with a community or a national quality scheme\n1.\nOVERVIEW OF THE SITUATION\nThe health problems which affected many of the principal animal products have reinforced the need for strengthening consumers’ confidence in Community meat products.\nThis involves the necessity of providing objective information on Community and national quality systems and controls that they require in addition to the general legislation on controls and food safety. These rules and controls form an additional guarantee by providing product specifications and additional control structures.\n2.\nGOALS\nThese information campaigns are limited to products produced under the regimes of European quality systems (PDO/PGI/TSG and Organic Farming) and under quality schemes recognised by the Member States and fulfilling the criteria defined in Article 24b of Regulation 1257/1999. Information campaigns funded under this Regulation should not also be funded under Regulation 1257/1999.\nTheir aim is to ensure objective and exhaustive information on the rules of Community and national quality schemes for meat products. They should inform consumers, opinion leaders and distributors of the product specifications and effective controls implied by these quality systems.\n3.\nMAIN TARGETS\nConsumers and their associations\nPersons responsible for the household purchases\nInstitutions (restaurants, hospitals, schools etc.)\nDistributors and their associations\nPress and opinion leaders.\n4.\nMAIN MESSAGES\nQuality regimes guarantee a specific production method and controls which are stricter than those required by legislation\nQuality meat products have specific characteristics or a quality which is superior to usual commercial norms\nCommunity and national quality regimes are transparent and ensure a complete traceability of products\nThe labelling of meats allows the consumer to identify quality products, their origin and their characteristics.\n5.\nMAIN CHANNELS\nInternet\nPublic relations with the media and advertising (scientific and specialised press, feminine and culinary journals)\nContacts with consumer associations\nAudiovisual media\nWritten documentation (brochures, leaflets, etc.)\nInformation at points of sale.\n6.\nDURATION AND SCOPE OF THE PROGRAMMES\nThe programmes should have at least national coverage or cover several Member States\n12 to 36 months, giving priority to multiannual programmes that set justified targets for each phase.\n7.\nINDICATIVE ANNUAL BUDGET FOR THE SECTOR\nEUR 4 million.\nLabelling of eggs for human consumption\n1.\nOVERVIEW OF THE SITUATION\nFrom 1 January 2004, a code identifying the producer and the system employed to rear the laying hens, shall be stamped on the shell of all eggs intended for human consumption. This code shall be composed of a number identifying the farming method (0=organic, 1=free range, 2=barn, 3=cage), the ISO code of the Member State where the production centre is situated and a number allocated to the production centre by the relevant authority.\n2.\nGOALS\nTo inform the consumer of the new standards for marking eggs and fully explain the meaning of the code printed on eggs\nTo provide information on egg-production systems by means of the code printed on eggs\nTo provide information about existing traceability systems.\n3.\nTARGET GROUPS\nConsumers and distributors\nOpinion leaders.\n4.\nMAIN MESSAGES\nTo publicise and explain the new code printed on eggs in compliance with Directive 2002/4/EC, and the characteristics of the different categories of eggs to which this code refers.\nThe messages should not express preferences of one production method over another and not include claims concerning the nutritional value and health impacts of the consumption of eggs. There should be no discrimination between eggs originating from different MS.\n5.\nMAIN CHANNELS\nElectronic channel (website, etc.)\nPrinted material (brochures, leaflets, etc.)\nInformation at sales points\nAdvertising in the press and in food magazines, women's magazines, etc.\nRelations with the media.\n6.\nDURATION OF THE PROGRAMME\n12 to 24 months.\n7.\nINDICATIVE ANNUAL BUDGET FOR THE SECTOR\nEUR 2 million.\nHoney and beekeeping products\n1.\nOVERVIEW OF THE SITUATION\nThe sector of Community quality honey and beekeeping products which receives very little Community support, faces increasing global competition. The fact that production costs are high in Community makes the situation even more difficult.\nSince 2001 the sector is subject to Directive No (EC) 2001/110 relating to honey, making obligatory labelling which links quality and origin. Supported programmes must concentrate on Community honeys and beekeeping products with complementary indication concerning the regional, territorial or topographical origin, or quality labels certified either by the Community (PDO, PGI, TSG or organic) or by a Member State.\n2.\nOBJECTIVES\nInform the consumers on the diversity, on the organoleptic qualities and the conditions of production of the Community bee-keeping products\nInform consumers of the qualities of non filtered and non pasteurised community honeys\nHelp consumers understand the labelling of Community honey and encourage producers to develop the clarity of their labels\nOrient consumption of honey towards quality products by drawing attention to their traceability.\n3.\nPRINCIPAL TARGETS\nConsumers with particular focus on those between 20 to 40 years\nElderly people and children\nOpinion leaders.\n4.\nPRINCIPAL MESSAGES\nInformation on the Community legislation on safety, hygiene in production, on certification of quality and on labelling\nHoney is a natural product based on tradition and established know-how, which has various uses in a modern kitchen\nThe great diversity of honeys of different geographical and botanical origins and/or of different seasons\nAdvice on use and nutritional value\nSafeguarding pollination is essential to the maintenance of biodiversity.\n5.\nPRINCIPAL INSTRUMENTS\nAdvertisements in general in specialised press (gastronomy — life style)\nInternet, cinema and other audiovisual media (TV, radio)\nPoint of sales\nParticipation in exhibitions and in fairs\nPublic relations for the general public, organisation of events for actions in restaurants and for the catering business\nInformation in schools (instructions for teachers and to hotel and restaurant school students).\n6.\nDURATION AND SCOPE OF PROGRAMME\nFrom 12 to 36 months with a preference for programmes which present, for each phase, a strategy and duly justified objectives.\n7.\nINDICATIVE ANNUAL BUDGET FOR THE SECTOR\nEUR 1 million.\nQuality wines PSR, table wines with a geographical indication\n1.\nOVERVIEW OF THE SITUATION\nWine production is ample but consumption is static or even in decline for certain types of wine, while supply from third countries is on the increase.\n2.\nGOALS\nTo increase the consumption of Community wines\nTo inform consumers about the variety, quality and production conditions of Community wines and the results of scientific studies.\n3.\nMAIN TARGETS\nDistributors\nConsumers, excluding young people and adolescents referred to the Council Recommendation 2001/458/EC of 5 June 2001\nOpinion leaders: journalists, gastronomic experts\nEducational institutes of the hotel and restaurant sector.\n4.\nMAIN MESSAGES\nCommunity legislation strictly regulates production, quality indications, labelling and marketing, so guaranteeing for consumers the quality and traceability of the wine on offer\nThe attraction of being able to choose from a very wide selection of Community wines of different origins\nInformation on Community wine cultivation and its links with regional and local conditions, cultures and tastes.\n5.\nMAIN CHANNELS\nInformation and public relations measures:\ntraining for distributors and caterers,\ncontacts with the specialised press,\nother channels (Internet site, leaflets and brochures) to guide consumers in their choice and to develop ideas for consumption at family events and festive occasions,\nfairs and exhibitions: stands grouping together products from several Member States.\n6.\nDURATION OF THE PROGRAMMES\n12 to 36 months, giving priority to multiannual programmes that set objectives for each phase.\n7.\nINDICATIVE ANNUAL BUDGET FOR THE SECTOR\nEUR 3 million.\nProducts with a protected designation of origin (PDO), a protected geographical indication (PGI) or traditional speciality guaranteed (TSG)\n1.\nOVERVIEW OF THE SITUATION\nThe Community system for protecting product names provided for in Regulations (EEC) No 2081/92 and (EEC) No 2082/92 are a priority in the implementation of the quality chapter of the common agricultural policy. It is therefore necessary to continue previous efforts to run campaigns by which the denominations and the products bearing the protected names are made known to all potential actors in the chain of production, preparation, marketing and consumption of these products.\n2.\nGOALS\nPromotion and information campaigns should not focus on one or only a very limited number of product names, but rather on groups of names either of certain product categories or of products produced in one or several regions in one or several Member States.\nThe objectives of these campaigns should be to:\nprovide comprehensive information on the content, the functioning and the Community nature of the regimes and, in particular, of their effects on the commercial value of the products with protected names which after registration benefit from the protection granted by these regimes,\nenhance the knowledge of consumers, distributors and food professionals of the Community logos for PDO/PGI and TSG products,\nencourage producer/processor groups not yet taking part in these regimes to use the system by registering the names of products which satisfy the basic requirements for obtaining registration,\nencourage producers/processors of the regions concerned but not yet taking part in the regimes, to participate in the production of the products bearing the registered names by conforming to the approved specifications and inspection requirements laid down for the various protected names,\nstimulate demand for the products concerned by informing consumers and distributors of the existence, significance and benefits of the regimes, as well as by informing them on the logos, the conditions under which designations are awarded, the relevant checks and controls, the traceability system.\n3.\nMAIN TARGETS\nProducers and processors\nDistributors (supermarkets, wholesalers, retailers, caterers, canteens, restaurants)\nConsumers and associations thereof\nOpinion multipliers.\n4.\nMAIN MESSAGES\nThe products bearing the protected names have specific characteristics associated with their geographical origin; in the case of products with a PDO, the quality or characteristics of the products are essentially or exclusively linked to the particular geographical environment (with its inherent natural and human factors); in the case of products with a PGI, the products possess a specific quality or reputation which can be attributed to the geographical origin and the geographical link must occur in at least one of the stages of production, processing or preparation\nThe products with a TSG have specific characteristics associated with their particular traditional methods of production or with the use of traditional raw materials\nThe Community logos for PDO, PGI and TSG are the symbols that are understood throughout the Community as products meeting specific conditions of production linked to their geographical origin or to their tradition and being subject to control\nOther quality aspects (safety, nutritional value, taste, traceability) of the products concerned\nThe presentation of some PDO, PGI or TSG products as examples for the potential of successful commercial enhancement of products whose names are registered under the protection regimes\nThese protection regimes support Community’s cultural heritage and support the diversity of agricultural production as well as the maintenance of the countryside.\n5.\nMAIN CHANNELS\nElectronic (Internet sites)\nPR contacts with the media (specialised, women’s and culinary press)\nContacts with consumer associations\nPoint of sale information and demonstrations\nAudiovisual media (inter alia, focussed TV spots)\nWritten documents (leaflets, brochures, etc.)\nParticipation at trade fairs and shows\nInformation and training seminars/actions on the functioning of the Community regimes for PDOs, PGIs and TSGs.\n6.\nDURATION OF THE PROGRAMMES\n12 to 36 months. Priority will be given to multiannual programmes with clearly defined objectives and strategy for each phase.\n7.\nINDICATIVE ANNUAL BUDGET FOR THE SECTOR\nEUR 3 million.\nInformation on the graphic symbol for the most remote regions\n1.\nOVERVIEW OF THE SITUATION\nThis guideline refers to the most remote regions of the Community as defined in Article 299(2) of the Treaty. The outside evaluation study shows that the Community’s 1998/1999 information campaign on the graphic symbol (logo) for the most remote regions was received with a great deal of interest on the part of those operating in that sector.\nAs a result, some producers and processors sought approval for their quality products, so that they could use the logo.\nIn view of the short run of this first campaign, it is appropriate to continue improving the various target-groups’ awareness of the logo by continuing the measures to inform them about its meaning and benefits.\n2.\nGOALS\nTo publicise the existence, meaning and benefits of the logo\nTo encourage producers and processors in the regions concerned to use the logo\nTo improve awareness of the logo among distributors and consumers.\n3.\nMAIN TARGETS\nLocal producers and processors\nDistributors and consumers\nOpinion multipliers.\n4.\nMAIN MESSAGES\nThe product is typical and natural\nIt originates in a Community region\nQuality (safety, nutritional value and taste, production method, link with origin)\nThe product’s exotic nature\nVariety of the supply, including out of season\nTraceability.\n5.\nMAIN CHANNELS\nElectronic channels (Internet site, etc.)\nTelephone information line\nPR contacts with the media (e.g. specialised journalists, women’s press, culinary press)\nDemonstrations at points of sale, fairs and shows, etc.\nContacts with doctors and nutritionists\nOther channels (leaflets, brochures, recipes, etc.)\nAudiovisual media\nPublicity in the specialised and local press.\n6.\nDURATION OF THE PROGRAMMES\n12 to 36 months.\n7.\nINDICATIVE ANNUAL BUDGET FOR THE SECTOR\nEUR 1 million.\nProducts from organic farming\n1.\nOVERVIEW OF THE SITUATION\nThe consumption of products from organic farming is particularly popular among urban populations, but the market share of these products is still fairly limited.\nThe level of awareness among consumers and other interested groups about the characteristics of the organic farming production method is increasing but is still fairly low.\nIn the Community Action Plan for Organic Food and Farming, promotion and information actions are considered as a key instrument to further develop the demand for organic food.\n2.\nGOALS\nPromotion and information campaigns should not focus on one or a few selected products, but rather on groups of products or on the organic farming regime as applied in one or more regions in one or more Member State.\nThe objectives of these campaigns should be to:\nencourage the consumption of organic food,\nenhance the knowledge of consumers of the labelling including the Community logo for organic products,\nprovide comprehensive information and broaden awareness on the benefits of organic farming in particular with regard to environment protection, animal welfare, maintenance of the countryside and the development of rural areas,\nprovide comprehensive information on the content and the functioning of the Community regime on organic farming,\nencourage individual producers, processors and producer/processor/retailer groups not yet taking part in organic farming to convert to this production method; encourage retailers, retailer groups and restaurants to sell organic products.\n3.\nMAIN TARGETS\nConsumers in general, consumer associations and specific subgroups of consumers\nOpinion multipliers\nDistributors (supermarkets, wholesalers, specialised retailers, caterers, canteens, restaurants), food processors\nTeachers and schools.\n4.\nMAIN MESSAGES.\nOrganic products are natural, suited to modern daily living and a pleasure to consume; they result from production methods that particularly respect the environment and animal welfare; organic farming supports the diversity of agricultural production as well as the maintenance of the countryside\nThe products are subject to stringent production and inspection rules, including full traceability to ensure that products originate from farms under an organic inspection system\nUse of the words “organic”, “ecological” and “biological” and their equivalent in other languages with respect to food products is protected by law\nThe Community logo is the symbol for organic products which is understood throughout the Community and which indicates that the products meet strict Community production criteria and have undergone stringent checks. Information on the Community logo may be supplemented with information on the logos introduced in the Member States\nOther quality aspects (safety, nutritional value, taste) of the products concerned can be underlined.\n5.\nMAIN CHANNELS\nElectronic (Internet sites)\nTelephone information lines\nPR contacts with the media (specialised journalists, women’s press, culinary press, food industry press)\nContacts with consumer associations\nPoint-of-sale information\nActions in schools\nAudiovisual media (inter alia, focussed TV spots)\nWritten documents (leaflets, brochures, etc.)\nParticipation at trade fairs and shows\nInformation and training seminars/actions on the functioning of the Community regime for organic food and farming.\n6.\nDURATION OF THE PROGRAMMES\n12 to 36 months. Priority will be given to multiannual programmes with clearly defined objectives and strategy for each phase.\n7.\nINDICATIVE ANNUAL BUDGET FOR THE SECTOR\nEUR 3 million.",
  "extent": "E+W+S+N.I.",
  "status": null,
  "version": "current",
  "annotations": [
    {
      "type": "footnote",
      "label": "f1",
      "text": "JO L 109 du 6.5.2000, p. 29."
    },
    {
      "type": "footnote",
      "label": "f2",
      "text": "OJ L 30, 31.1.2002, p. 44."
    },
    {
      "type": "footnote",
      "label": "f3",
      "text": "OJ L 10, 12.1.2002, p. 47."
    },
    {
      "type": "footnote",
      "label": "f4",
      "text": "OJ L 161, 16.6.2001, p. 38."
    }
  ],
  "outstanding_effects": [],
  "provenance": {
    "source": "legislation.gov.uk",
    "source_url": "https://www.legislation.gov.uk/eur/2005/422/annex/II",
    "retrieved_at": "2026-11-01T14:54:46.233509+00:00"
  },
  "licence": "Open Government Licence v3.0",
  "licence_url": "https://www.nationalarchives.gov.uk/doc/open-government-licence/version/3/",
  "attribution": "Contains public sector information licensed under the Open Government Licence v3.0. Source: legislation.gov.uk, The National Archives."
}