{
  "url": "https://openlegislation.uk/eu-regulation-2006-1022/annex",
  "json_url": "https://openlegislation.uk/eu-regulation-2006-1022/annex.json",
  "legislation": "eur/2006/1022",
  "legislation_title": "Commission Regulation (EC) No 1022/2006 of 5 July 2006 amending Regulation (EC) No 1071/2005 laying down detailed rules for applying Council Regulation (EC) No 2826/2000 on information and promotion actions for agricultural products on the internal market",
  "legislation_url": "https://openlegislation.uk/eu-regulation-2006-1022",
  "path": "annex",
  "kind": "annex",
  "number": null,
  "heading": null,
  "text": "The following guidelines concerning poultrymeat are added to Annex II to Regulation (EC) No 1071/2005:\n‘POULTRYMEAT\n1.\nGeneral analysis of the situation\nThe crisis of consumer confidence in poultrymeat resulting from the reports on avian influenza in the media has resulted in a substantial fall in consumption. Consumer confidence in poultrymeat of Community origin should therefore be strengthened.\nTo achieve this, objective information on Community production systems (marketing standards) and the controls required should be provided in addition to the general legislation on controls and food safety.\n2.\nGoals\nThe information and promotion campaigns are restricted to products made in the EU.\nThe aim is to:\nensure that objective and complete information is provided on the rules for the Community and national production systems for the safety of poultrymeat products; in particular consumers must be provided with complete and precise information on marketing standards;\ninform consumers of the diversity and organoleptic and nutritional properties of poultrymeat;\ndraw consumers’ attention to traceability.\n3.\nTarget groups\nConsumers and consumer associations.\nThe person responsible for shopping in the household.\nInstitutions (restaurants, hospitals, schools, etc.).\nDistributors and distributors’ associations.\nJournalists and opinion formers.\n4.\nMain messages\nPoultrymeat marketed on the territory of the EU is governed by Community rules covering the entire chain of production, slaughter and consumption.\nSafety measures are in place, including controls.\nGeneral health advice on the handling of food products of animal origin.\n5.\nMain channels\nThe Internet.\nPR contacts with the media and advertising (scientific and specialised press, women’s press, newspapers and food and cookery magazines).\nContacts with consumer associations.\nAudiovisual communication.\nWritten documentation (folders, brochures, etc.).\nPoint-of-sale information.\n6.\nDuration and extent of the programmes\nThe programmes must provide national coverage at least or relate to more than one Member State.\nFrom 12 to 24 months, with a preference for multi-annual programmes with targets laid down for each stage.’",
  "extent": "E+W+S+N.I.",
  "status": null,
  "version": "current",
  "annotations": [],
  "outstanding_effects": [],
  "provenance": {
    "source": "legislation.gov.uk",
    "source_url": "https://www.legislation.gov.uk/eur/2006/1022/annex",
    "retrieved_at": "2026-11-01T14:53:37.467543+00:00"
  },
  "licence": "Open Government Licence v3.0",
  "licence_url": "https://www.nationalarchives.gov.uk/doc/open-government-licence/version/3/",
  "attribution": "Contains public sector information licensed under the Open Government Licence v3.0. Source: legislation.gov.uk, The National Archives."
}