Division (c) Import sourcing strategy, defensive (temporary) or strategic (long-term)

Company C has stated that it is a strategic, long-term decision to source from the country concerned in view of being able to offer the full product range to its customers. Given the low purchase prices and the low shipping costs, the circumstances according to the company would not entail any economic advantage in producing this kind of products concerned in the EU in such volumes as to satisfy the demand.