{
  "url": "https://openlegislation.uk/eu-regulation-2010-1121/annex-II/division-COUNCIL/division-4/division-4.6/division-2",
  "json_url": "https://openlegislation.uk/eu-regulation-2010-1121/annex-II/division-COUNCIL/division-4/division-4.6/division-2.json",
  "legislation": "eur/2010/1121",
  "legislation_title": "Commission Regulation (EU) No 1121/2010 of 2 December 2010 entering a designation in the register of protected designations of origin and protected geographical indications [Edam Holland (PGI)]",
  "legislation_url": "https://openlegislation.uk/eu-regulation-2010-1121",
  "path": "annex/II/division/COUNCIL/division/4/division/4.6/division/2",
  "kind": "division",
  "number": null,
  "heading": "Edam Holland’s image among European consumers",
  "text": "A large-scale survey carried out in six European countries showed that European consumers see the Netherlands as the most important producer of Edam (and Gouda).\nEdam Holland (and Gouda Holland) are symbols of Dutch cultural heritage. European consumers regard Edam Holland (and Gouda Holland) cheese as brands. Edam Holland (and Gouda Holland) are synonymous with Dutch quality. Market research (carried out on a representative sample of 1 250 respondents per Member State, with 97,5 % reliability) in the six Member States where Edam (and Gouda) consumption is highest shows that:\nthere is a strong association between Edam and the Netherlands;\nEdam Holland is more popular than Edam produced outside the Netherlands;\nalmost half of consumers in the Member States surveyed believe that all Edam is produced in the Netherlands;\nEdam from Holland scores significantly higher on the variables ‘excellent quality’, ‘traditionally manufactured’ and ‘the original product’.\nOver a number of centuries, various measures and laws have been introduced, both by the Dutch Government and by the industry, to ensure that the quality of Edam Holland (and Gouda Holland) is maintained at a very high level. Moreover, the Dutch dairy industry has invested a substantial amount in meeting these high quality standards and opening up, cultivating and maintaining markets. Since 1950, more than NLG 1,4 billion (EUR 635 million) has been invested in advertising, awareness-raising and promotion in Europe (excluding investment in the Netherlands).",
  "extent": "E+W+S+N.I.",
  "status": null,
  "version": "current",
  "annotations": [],
  "outstanding_effects": [],
  "provenance": {
    "source": "legislation.gov.uk",
    "source_url": "https://www.legislation.gov.uk/eur/2010/1121/annex/II/division/COUNCIL/division/4/division/4.6/division/2",
    "retrieved_at": "2026-11-01T14:50:27.910030+00:00"
  },
  "licence": "Open Government Licence v3.0",
  "licence_url": "https://www.nationalarchives.gov.uk/doc/open-government-licence/version/3/",
  "attribution": "Contains public sector information licensed under the Open Government Licence v3.0. Source: legislation.gov.uk, The National Archives."
}