Article 45 Role of groups

contribute to ensuring that the quality, reputation and authenticity of their products are guaranteed on the market by monitoring the use of the name in trade and, if necessary, by informing F2the competent authority or any designated authority within the framework of Article 13(3);

take action to ensure adequate legal protection of the protected designation of origin or protected geographical indication and of the intellectual property rights that are directly connected with them;

develop information and promotion activities aiming at communicating the value-adding attributes of the product to consumers;

develop activities related to ensuring compliance of a product with its specification;

take action to improve the performance of the scheme, including developing economic expertise, carrying out economic analyses, disseminating economic information on the scheme and providing advice to producers;

take measures to enhance the value of products and, where necessary, take steps to prevent or counter any measures which are, or risk being, detrimental to the image of those products.