# Regulation (EU) No 1308/2013 of the European Parliament and of the Council of 17 December 2013 establishing a common organisation of the markets in agricultural products and repealing Council Regulations (EEC) No 922/72, (EEC) No 234/79, (EC) No 1037/2001 and (EC) No 1234/2007, Article 101: Additional grounds for refusal of protection

Extent: E+W+S+N.I.

1. A name that has become generic in the United Kingdom shall not be protected in Great Britain as a designation of origin or a geographical indication.
For the purposes of this Section, a "name that has become generic" means the name of a wine which, although it relates to the place or the region where this product was originally produced or marketed, has become the common name of a wine ... in the United Kingdom.
To establish whether or not a name has become generic, the relevant factors shall be taken into account, in particular:
(a) the existing situation ..., notably in areas of consumption;
(b) the relevant ... law.
2. A name shall not be protected as a designation of origin or geographical indication where, in the light of a trade mark's reputation and renown, protection could mislead the consumer as to the true identity of the wine.

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Source: https://www.legislation.gov.uk/eur/2013/1308/article/101 (the official version)
Page: https://openlegislation.uk/eu-regulation-2013-1308/article-101
Contains public sector information licensed under the Open Government Licence v3.0. Source: legislation.gov.uk, The National Archives.