# Regulation (EU) No 1144/2014 of the European Parliament and of the Council of 22 October 2014 on information provision and promotion measures concerning agricultural products implemented in the internal market and in third countries and repealing Council Regulation (EC) No 3/2008, Article 2: General and specific objectives of information provision and promotion measures

Extent: E+W+S+N.I.

1. The general objective of the information provision and promotion measures is to enhance the competitiveness of the United Kingdom agricultural sector.
2. The specific objectives of the information provision and promotion measures are to:
(a) increase awareness of the merits of United Kingdom agricultural products and of the high standards applicable to the production methods in the United Kingdom;
(b) increase the competitiveness and consumption of United Kingdom agricultural products and certain food products and to raise their profile both inside and outside the United Kingdom;
(c) increase the awareness and recognition of United Kingdom quality schemes;
(d) increase the market share of United Kingdom agricultural products and certain food products, specifically focusing on those markets outside the United Kingdom that have the highest growth potential;
(e) restore normal market conditions in the event of serious market disturbance, loss of consumer confidence or other specific problems.

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Source: https://www.legislation.gov.uk/eur/2014/1144/article/2 (the official version)
Page: https://openlegislation.uk/eu-regulation-2014-1144/article-2
Contains public sector information licensed under the Open Government Licence v3.0. Source: legislation.gov.uk, The National Archives.