# Regulation (EU) No 1144/2014 of the European Parliament and of the Council of 22 October 2014 on information provision and promotion measures concerning agricultural products implemented in the internal market and in third countries and repealing Council Regulation (EC) No 3/2008, Article 3: Description of information provision and promotion measures

Extent: E+W+S+N.I.

The information provision and promotion measures shall aim to:
(a)highlight the specific features of agricultural production methods in the United Kingdom, particularly in terms of food safety, traceability, authenticity, labelling, nutritional and health aspects, animal welfare, respect for the environment and sustainability, and the characteristics of agricultural and food products, particularly in terms of their quality, taste, diversity or traditions;
(b)raise awareness of the authenticity of ... protected designations of origin, protected geographical indication and traditional specialities guaranteed.
Those measures shall in particular consist of public relation work and information campaigns and may also take the form of participation in events, fairs and exhibitions of national, ... and international importance.

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Source: https://www.legislation.gov.uk/eur/2014/1144/article/3 (the official version)
Page: https://openlegislation.uk/eu-regulation-2014-1144/article-3
Contains public sector information licensed under the Open Government Licence v3.0. Source: legislation.gov.uk, The National Archives.