{
  "url": "https://openlegislation.uk/eu-regulation-2015-1831/annex",
  "json_url": "https://openlegislation.uk/eu-regulation-2015-1831/annex.json",
  "legislation": "eur/2015/1831",
  "legislation_title": "Commission Implementing Regulation (EU) 2015/1831 of 7 October 2015 laying down rules for application of Regulation (EU) No 1144/2014 of the European Parliament and of the Council on information provision and promotion measures concerning agricultural products implemented in the internal market and in the third countries",
  "legislation_url": "https://openlegislation.uk/eu-regulation-2015-1831",
  "path": "annex",
  "kind": "annex",
  "number": null,
  "heading": "List of indicators for the assessment of the impact of information and promotion programmes referred to in Article 22",
  "text": "The system of indicators related to actions undertaken by the proposing organisations under information and promotion programmes does not necessarily capture all the factors that may intervene and affect the outputs, results and impact of an operational programme. In this context, the information provided by indicators should be interpreted in the light of quantitative and qualitative information relating to other key factors contributing to the success or failure of the programme's implementation.\n1..Output indicators include, for example:\nnumber of events organised;\nnumber of spots aired on TV/radio or published print or online adds;\nnumber of press releases;\nsize of target group aimed by specific activities (for example number of professionals to whom mail shots were addressed);\nnumber of subscribers to e-mail newsletters.\n2..Results indicators include, for example:\nnumber of professionals/experts/importers/consumers who participated in events (such as seminars, workshops, tastings, etc.);\nnumber of professionals/experts/importers/consumers who were reached by a TV/radio spot/print or online add;\nnumber of professionals/experts/importers/consumers who participated in events and contacted the producers organisation/the producers;\nnumber of non-paid articles published in the press within the period covered by the report of the information campaign;\nnumber of visitors on the website or likes on their Facebook-site;\nvalue of media clippings.\n3..Impact indicators include, for example:\nsales trends of the sector in the year following the promotion campaigns in the region in which they took place compared with the previous year and compared with the general sales trends on the market in question;\nconsumption trends for the product in that country;\nvalue and volume of ... exports of the product promoted;\nchange in the ... products market share;\ntrend in the average sales price of the exported product in the country in which the campaigns took place;\nchange in the level of recognition of the logos of the ... quality schemes;\nchange in the image of ... quality products;\nincrease in awareness of intrinsic values/other merits of ... agricultural products as listed in Article 3(a) of Regulation (EU) No 1144/2014;\nincrease in consumer confidence following the implementation of the programme;\nreturn on investment (ROI).",
  "extent": "E+W+S+N.I.",
  "status": null,
  "version": "current",
  "annotations": [
    {
      "type": "F",
      "label": "F1",
      "text": "Regulation revoked (E.W.S.) (1.1.2024) by Retained EU Law (Revocation and Reform) Act 2023 (c. 28), ss. 1(1), 22(3), Sch. 1 Pt. 2 (with s. 1(3)(4)) (as amended by S.I. 2023/1143, regs. 2(2), 3(3), 4, Sch. 1 Pt. 3); S.I. 2023/1363, reg. 2"
    },
    {
      "type": "F",
      "label": "F2",
      "text": "Word in Annex omitted (31.12.2020) by virtue of The Market Measures Payment Schemes (Amendment) (EU Exit) Regulations 2019 (S.I. 2019/823), regs. 1, 4(23); 2020 c. 1, Sch. 5 para. 1(1)"
    }
  ],
  "outstanding_effects": [],
  "provenance": {
    "source": "legislation.gov.uk",
    "source_url": "https://www.legislation.gov.uk/eur/2015/1831/annex",
    "retrieved_at": "2026-11-01T14:46:23.363097+00:00"
  },
  "licence": "Open Government Licence v3.0",
  "licence_url": "https://www.nationalarchives.gov.uk/doc/open-government-licence/version/3/",
  "attribution": "Contains public sector information licensed under the Open Government Licence v3.0. Source: legislation.gov.uk, The National Archives."
}