{
  "url": "https://openlegislation.uk/eu-regulation-2015-1831/article-5",
  "json_url": "https://openlegislation.uk/eu-regulation-2015-1831/article-5.json",
  "legislation": "eur/2015/1831",
  "legislation_title": "Commission Implementing Regulation (EU) 2015/1831 of 7 October 2015 laying down rules for application of Regulation (EU) No 1144/2014 of the European Parliament and of the Council on information provision and promotion measures concerning agricultural products implemented in the internal market and in the third countries",
  "legislation_url": "https://openlegislation.uk/eu-regulation-2015-1831",
  "path": "article/5",
  "kind": "article",
  "number": "5",
  "heading": "General requirements",
  "text": "1. Brands as referred to in Article 4 of Regulation (EU) No 1144/2014 shall be understood as trade-marks as defined in section 1 of the Trade Marks Act 1994.\n2. Brands of promoted products of the proposing organisations shall only be visible during demonstrations and tastings.\nThe following definitions shall apply:\n(a) ‘demonstrations’ means all means of demonstrating the merits of a product or a scheme to a prospective customer to encourage the purchase of the product during fairs or business-to-business events and on websites;\n(b) ‘tastings’ means any activity where a product can be tasted by a prospective customer during fairs or business-to-business events and on point of sales.\n3. Brands may also be visible on the information and promotional material displayed or distributed during demonstrations and tastings.\n4. The proposing organisations displaying brands shall comply with the following conditions:\n(a) they shall justify in the programme application why the mention of brands is necessary to meet the objectives of the campaign and confirm that the display of brands is limited to demonstrations and tastings;\n(b) they shall keep evidence that all members of the proposing organisation concerned have been given an equal opportunity to display their brands;\n(c) they shall ensure that:\n(i)brands are displayed together in an equally visible manner, in an area separate from that devoted to the main message of the programme;\n(ii)the display of brands does not weaken the main message of the programme;\n(iii)the main message of the programme is not obscured by the display of branded material such as pictures, colours, symbols;\n(iv)the display of brands is limited to visual material excluding gadgets and mascots, in a smaller format than the main message of the programme . No mention of brands shall be made in audio material.",
  "extent": "E+W+S+N.I.",
  "status": null,
  "version": "current",
  "annotations": [
    {
      "type": "F",
      "label": "F1",
      "text": "Regulation revoked (E.W.S.) (1.1.2024) by Retained EU Law (Revocation and Reform) Act 2023 (c. 28), ss. 1(1), 22(3), Sch. 1 Pt. 2 (with s. 1(3)(4)) (as amended by S.I. 2023/1143, regs. 2(2), 3(3), 4, Sch. 1 Pt. 3); S.I. 2023/1363, reg. 2"
    },
    {
      "type": "F",
      "label": "F2",
      "text": "Words in Art. 5(1) substituted (31.12.2020) by The Market Measures Payment Schemes (Amendment) (EU Exit) Regulations 2019 (S.I. 2019/823), regs. 1, 4(5)(a); 2020 c. 1, Sch. 5 para. 1(1)"
    },
    {
      "type": "F",
      "label": "F3",
      "text": "Words in art. 5(4)(c)(i)-(iv) substituted (31.12.2020) by The Market Measures Payment Schemes (Amendment) (EU Exit) Regulations 2019 (S.I. 2019/823), regs. 1, 4(5)(b); 2020 c. 1, Sch. 5 para. 1(1)"
    }
  ],
  "outstanding_effects": [],
  "provenance": {
    "source": "legislation.gov.uk",
    "source_url": "https://www.legislation.gov.uk/eur/2015/1831/article/5",
    "retrieved_at": "2026-11-01T14:46:23.363097+00:00"
  },
  "licence": "Open Government Licence v3.0",
  "licence_url": "https://www.nationalarchives.gov.uk/doc/open-government-licence/version/3/",
  "attribution": "Contains public sector information licensed under the Open Government Licence v3.0. Source: legislation.gov.uk, The National Archives."
}