# Commission Delegated Regulation (EU) 2016/127 of 25 September 2015 supplementing Regulation (EU) No 609/2013 of the European Parliament and of the Council as regards the specific compositional and information requirements for infant formula and follow-on formula and as regards requirements on information relating to infant and young child feeding (Text with EEA relevance), Article 11: Requirements on information relating to infant and young child feeding

Extent: E+W+S+N.I.

1. The appropriate authority shall take measures ensuring that objective and consistent information is provided on infant and young child feeding for use by families and those involved in the field of infant and young child nutrition, and covering the planning, provision, design and dissemination of information and their control.
2. Informational and educational materials, whether written or audiovisual, dealing with the feeding of infants and intended to reach pregnant women and mothers of infants and young children, shall include clear information on all the following points:
(a) the benefits and superiority of breast feeding;
(b) maternal nutrition and the preparation for and maintenance of breast feeding;
(c) the possible negative effect on breast feeding of introducing partial bottle feeding;
(d) the difficulty of reversing the decision not to breast feed;
(e) where needed, the proper use of infant formula.
Where such materials contain information about the use of infant formula, they shall include the social and financial implications of its use, the health hazards of inappropriate foods or feeding methods, and, in particular, the health hazards of improper use of infant formula. Such material shall not use any pictures which may idealise the use of infant formula.
3. Donations of informational or educational equipment or materials by manufacturers or distributors shall be made only on request and with the written approval of the appropriate authority or within guidelines given by that authority for this purpose. Such equipment or materials may bear the donating company's name or logo, but shall not refer to a proprietary brand of infant formula and shall be distributed only through the health care system.
(4.) In this Article, “appropriate authority” means—
(a) in respect of information or educational equipment or materials to be provided in England, the Secretary of State;
(b) in respect of information or educational equipment or materials to be provided in Wales, the Welsh Ministers;
(c) in respect of information or educational equipment or materials to be provided in Scotland, the Scottish Ministers.

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Source: https://www.legislation.gov.uk/eur/2016/127/article/11 (the official version)
Page: https://openlegislation.uk/eu-regulation-2016-127/article-11
Contains public sector information licensed under the Open Government Licence v3.0. Source: legislation.gov.uk, The National Archives.