Article 14 Promotion and communication measures

United Kingdom

F2Promotion and communication measures implemented by producer organisations in relation to crisis prevention or crisis management, including actions and activities aimed at diversification and consolidation on the fruit and vegetable markets, may be applied rapidly when required.

The principal aim of those measures shall be enhancing the competitiveness of the products marketed by the producer organisations and their associations in the case of serious market disturbance, loss of consumer confidence or other related problems.

The specific objectives of the promotion and communication measures implemented by the producer organisations and their associations shall be:

(a)

increasing awareness about the quality of agricultural products produced in the F3United Kingdom and about the high quality standards applicable to their production in the United Kingdom;

(b)

increasing the competitiveness and consumption of agricultural products and of certain processed products produced in the United Kingdom and raising awareness about their quality both inside and outside the United Kingdom;

(c)

increasing awareness about United Kingdom quality schemes both inside and outside the United Kingdom;

(d)

increasing the market share of agricultural products and certain processed products produced in the United Kingdom, focusing on the markets in third countries that have the highest growth potential; and

(e)

contributing to the recovery of normal market conditions in the United Kingdom market in the event of serious market disturbance, loss of consumer confidence or other related problems.

Actions under promotion and communication measures shall be additional to any ongoing promotion and communication actions not related to crisis prevention and management being applied by the producer organisation concerned in their operational programme.

Annotations

Textual amendments

F1: Substituted by Commission Implementing Regulation (EU) 2018/1146 of 7 June 2018 amending Implementing Regulation (EU) 2017/892 laying down rules for the application of Regulation (EU) No 1308/2013 of the European Parliament and of the Council with regard to the fruit and vegetables and processed fruit and vegetables sectors and Regulation (EC) No 606/2009 laying down certain detailed rules for implementing Council Regulation (EC) No 479/2008 as regards the categories of grapevine products, oenological practices and the applicable restrictions.
F2: Words in Art. 14(1) substituted (25.6.2021) by The Common Organisation of the Markets in Agricultural Products (Fruit and Vegetable Producer Organisations, Tariff Quotas and Wine) (Amendment etc.) Regulations 2021 (S.I. 2021/756), regs. 1(2), 5(15)(a), 7(a)
F3: Words in Art. 14(1) substituted (25.6.2021) by The Common Organisation of the Markets in Agricultural Products (Fruit and Vegetable Producer Organisations, Tariff Quotas and Wine) (Amendment etc.) Regulations 2021 (S.I. 2021/756), regs. 1(2), 5(15)(b), 7(a)