Article 11 Advertising of medicated feed and intermediate products
United Kingdom
The advertising of medicated feed and intermediate products shall be prohibited. That prohibition shall not apply to advertising made exclusively to veterinarians.
The advertising shall not include information in any form which could be misleading or lead to incorrect use of the medicated feed.
Medicated feed shall not be distributed for promotional purposes except for small quantities of samples.
Medicated feed containing antimicrobial veterinary medicinal products shall not be distributed for promotional purposes as samples or in any other presentation.
The samples referred to in paragraph 3 shall be appropriately labelled indicating that they are samples and shall be given directly to veterinarians during sponsored events or by sales representatives during their visits.