Article 4

Except as provided in article 5 of this Order, section 57 of the Financial Services Act 1986 shall come into force on —

(a)

6th May 1988 insofar as it relates to an advertisement not falling within sub-paragraph (b) or (c) below which is issued or caused to be issued by a person who is not an authorised person;

(b)

29th May 1988 insofar as it relates to an advertisement issued for valuable consideration in a newspaper, journal, magazine or other periodical publication which is published at intervals of less than 7 days; and

(c)

29th July 1988 insofar as it relates to an advertisement issued for valuable consideration either —

(i)

in any newspaper, journal, magazine or other publication which does not fall within sub-paragraph (b) above; or

(ii)

by way of sound broadcasting or television, by the exhibition of cinematographic films or by the distribution of recordings.