# The Financial Services Act 1986 (Investment Advertisements) (Exemptions) (No. 2) Order 1992, Article 4: Advertisements directed at informing or influencing persons of a particular kind


(1) For the purposes of article 2 of this Order, each of the following is an indication that an advertisement is directed at informing or influencing persons of a kind not specified in paragraph (1) of that article–
(a) the advertisement concerns an investment which is likely to be of interest mainly to persons acting in their personal capacity;
(b) the minimum amount which may be expended in order to enter into any transaction to which the advertisement relates is sufficiently small that it is unlikely to deter persons who do not have professional experience in matters relating to investment from responding to the advertisement; and
(c) the advertisement is a direct offer advertisement within the meaning given to that expression for the purposes of the core rules for the conduct of investment business.
(2) None of the indications given in paragraph (1) above is to be taken as showing conclusively that an advertisement is directed as there mentioned and, equally, the fact that an advertisement contains none of those indications is not to be taken to indicate that it is not so directed.

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Source: https://www.legislation.gov.uk/uksi/1992/813/article/4 (the official version)
Page: https://openlegislation.uk/financial-services-act-1986-investment-advertisements-exemptions-no-2-order-1992/article-4
Contains public sector information licensed under the Open Government Licence v3.0. Source: legislation.gov.uk, The National Archives.