{
  "url": "https://openlegislation.uk/food-promotion-and-placement-england-regulations-2021/regulation-5",
  "json_url": "https://openlegislation.uk/food-promotion-and-placement-england-regulations-2021/regulation-5.json",
  "legislation": "uksi/2021/1368",
  "legislation_title": "The Food (Promotion and Placement) (England) Regulations 2021",
  "legislation_url": "https://openlegislation.uk/food-promotion-and-placement-england-regulations-2021",
  "path": "regulation/5",
  "kind": "regulation",
  "number": "5",
  "heading": "Restriction on the price promotion of specified food",
  "text": "(1) Subject to paragraph (5), a qualifying person must not offer specified food for sale as part of a volume price promotion (whether in store or on an online marketplace).\n(2) “Volume price promotion” means—\n(a) a multibuy promotion, being the express offer of a financial incentive for buying multiple items compared with buying each item separately (including “3 for the price of 2”, “3 for £10”, or “buy 6 and save 25%”);\n(b) a promotion that indicates that an item, or any part of an item, is free (including “50% extra free”, or “buy one get one free”).\n(3) For the purposes of paragraph (2)(a), a multibuy promotion does not include a relevant special offer.\n(4) This regulation applies to promotions that are included on the packaging of food as well as to promotions that are communicated to a consumer via other means.\n(5) Where the packaging of specified food includes a volume price promotion, a qualifying person may offer the specified food for sale until the end of the period of 12 months beginning on the day this regulation comes into force.",
  "extent": "E+W",
  "status": null,
  "version": "current",
  "annotations": [
    {
      "type": "F",
      "label": "F1",
      "text": "Words in reg. 5(5) substituted (30.9.2023) by The Food (Promotion and Placement) (England) (Amendment) Regulations 2023 (S.I. 2023/949), regs. 1(b), 2(3)"
    },
    {
      "type": "I",
      "label": "I1",
      "text": "Reg. 5 in force at 1.10.2025, see reg. 1(1A) (as amended by S.I. 2022/1007, regs. 1(b), 2(b) and S.I. 2023/949, regs. 1(1), 2(3))"
    }
  ],
  "outstanding_effects": [],
  "provenance": {
    "source": "legislation.gov.uk",
    "source_url": "https://www.legislation.gov.uk/uksi/2021/1368/regulation/5",
    "retrieved_at": "2026-10-28T22:06:25.838349+00:00"
  },
  "licence": "Open Government Licence v3.0",
  "licence_url": "https://www.nationalarchives.gov.uk/doc/open-government-licence/version/3/",
  "attribution": "Contains public sector information licensed under the Open Government Licence v3.0. Source: legislation.gov.uk, The National Archives."
}