# The Human Medicines Regulations 2012, Regulation 280: General principles

Extent: E+W+S+N.I.

(1) A person may not publish an advertisement for a medicinal product with a UK marketing authorisation ..., traditional herbal registration or Article 126a authorisation unless the advertisement complies with the particulars listed in the summary of the product characteristics.
(1A) Where an advertisement mentioned in paragraph (1) relates to a product in relation to which there is a separate authorisation or registration in force in Great Britain and in Northern Ireland, it may not be published in the whole United Kingdom unless it complies with the particulars listed in the summary of the product characteristics in each of those authorisations or registrations (as the case may be).
(2) A person may not publish an advertisement for a medicinal product unless the advertisement encourages the rational use of the product by presenting it objectively and without exaggerating its properties.
(3) A person may not publish an advertisement for a medicinal product that is misleading.
(4) A person may not publish an advertisement for a medicinal product in relation to which there is in force an authorisation by the licensing authority on a temporary basis under regulation 174 (but not an authorisation, certificate or registration as mentioned in regulation 281(1)(a) to (e)), unless it is published as part of a campaign that has been approved by the Ministers.

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Source: https://www.legislation.gov.uk/uksi/2012/1916/regulation/280 (the official version)
Page: https://openlegislation.uk/human-medicines-regulations-2012/regulation-280
Contains public sector information licensed under the Open Government Licence v3.0. Source: legislation.gov.uk, The National Archives.