{
  "url": "https://openlegislation.uk/infant-formula-and-follow-on-formula-wales-regulations-2020/schedule-4/paragraph-20",
  "json_url": "https://openlegislation.uk/infant-formula-and-follow-on-formula-wales-regulations-2020/schedule-4/paragraph-20.json",
  "legislation": "wsi/2020/89",
  "legislation_title": "The Infant Formula and Follow-on Formula (Wales) Regulations 2020",
  "legislation_url": "https://openlegislation.uk/infant-formula-and-follow-on-formula-wales-regulations-2020",
  "path": "schedule/4/paragraph/20",
  "kind": "paragraph",
  "number": "20",
  "heading": "Restrictions on advertising infant formula",
  "text": "(1) No person may advertise infant formula—\n(a) except—\n(i) in a scientific publication; or\n(ii) for the purposes of trade prior to the retail stage, in a publication of which the intended readership is other than the general public; and\n(b) unless the advertisement complies with the provisions of paragraphs 16(1)(e), (2), (3) and (4), paragraph 18 and sub-paragraphs (2) and (3).\n(2) Advertisements for infant formula must only contain information of a scientific and factual nature.\n(3) Information in advertisements for infant formula must not imply or create a belief that bottle feeding is equivalent or superior to breast feeding.",
  "extent": null,
  "status": null,
  "version": "current",
  "annotations": [
    {
      "type": "F",
      "label": "F1",
      "text": "Sch. 4 inserted (16.9.2021) by The Infant Formula and Follow-on Formula (Wales) (Amendment) Regulations 2021 (S.I. 2021/955), reg. 1(2), Sch."
    }
  ],
  "outstanding_effects": [],
  "provenance": {
    "source": "legislation.gov.uk",
    "source_url": "https://www.legislation.gov.uk/wsi/2020/89/schedule/4/paragraph/20",
    "retrieved_at": "2026-10-28T23:17:38.828988+00:00"
  },
  "licence": "Open Government Licence v3.0",
  "licence_url": "https://www.nationalarchives.gov.uk/doc/open-government-licence/version/3/",
  "attribution": "Contains public sector information licensed under the Open Government Licence v3.0. Source: legislation.gov.uk, The National Archives."
}