# The Infant Formula and Follow-on Formula (Wales) Regulations 2020, Paragraph 20: Restrictions on advertising infant formula


(1) No person may advertise infant formula—
(a) except—
(i) in a scientific publication; or
(ii) for the purposes of trade prior to the retail stage, in a publication of which the intended readership is other than the general public; and
(b) unless the advertisement complies with the provisions of paragraphs 16(1)(e), (2), (3) and (4), paragraph 18 and sub-paragraphs (2) and (3).
(2) Advertisements for infant formula must only contain information of a scientific and factual nature.
(3) Information in advertisements for infant formula must not imply or create a belief that bottle feeding is equivalent or superior to breast feeding.

---
Source: https://www.legislation.gov.uk/wsi/2020/89/schedule/4/paragraph/20 (the official version)
Page: https://openlegislation.uk/infant-formula-and-follow-on-formula-wales-regulations-2020/schedule-4/paragraph-20
Contains public sector information licensed under the Open Government Licence v3.0. Source: legislation.gov.uk, The National Archives.