{
  "url": "https://openlegislation.uk/insurance-companies-regulations-1994/regulation-37",
  "json_url": "https://openlegislation.uk/insurance-companies-regulations-1994/regulation-37.json",
  "legislation": "uksi/1994/1516",
  "legislation_title": "The Insurance Companies Regulations 1994",
  "legislation_url": "https://openlegislation.uk/insurance-companies-regulations-1994",
  "path": "regulation/37",
  "kind": "regulation",
  "number": "37",
  "heading": "Interpretation of and provisions supplemental to regulations 35 and 36",
  "text": "(1) For the purposes of regulations 35 and 36 above,“insurance advertisement” means an insurance advertisement which invites any person to enter into or offer to enter into, or which contains information calculated to lead directly or indirectly to any person entering into or offering to enter into, any contract of insurance other than a contract of reinsurance.\n(2) The matters required to be included in an advertisement pursuant to regulation 35 above shall be shown prominently, clearly and legibly.\n(3) The words specified in regulation 35(2) above shall appear prominently and shall, if the insurer is named, appear—\n(a) immediately after or alongside the statement of the full name of the insurer, or\n(b) if the name (whether the full name or any other name) of the insurer is stated more than once in the advertisement, immediately after or alongside the most prominent statement of the name; and, for this purpose, if two or more statements of the name are equally prominent, that which appears first in the advertisement shall be treated as the most prominent.\n(4) Regulations 35 and 36 above shall not apply to insurance advertisements which—\n(a) relate to a contract which will cover large risks only; or\n(b) are investment advertisements approved by an authorised person under section 57 of the Financial Services Act 1986.",
  "extent": null,
  "status": null,
  "version": "current",
  "annotations": [
    {
      "type": "footnote",
      "label": "f1",
      "text": "1986 c. 60."
    }
  ],
  "outstanding_effects": [],
  "provenance": {
    "source": "legislation.gov.uk",
    "source_url": "https://www.legislation.gov.uk/uksi/1994/1516/regulation/37",
    "retrieved_at": "2026-10-29T13:31:36.830993+00:00"
  },
  "licence": "Open Government Licence v3.0",
  "licence_url": "https://www.nationalarchives.gov.uk/doc/open-government-licence/version/3/",
  "attribution": "Contains public sector information licensed under the Open Government Licence v3.0. Source: legislation.gov.uk, The National Archives."
}