Article 3
Subject to paragraph (3) below, there shall not, in the metropolitan police district or the City of London, be displayed on or from any private hirecar any sign or notice which consists of or includes—
the word “taxi” or “cab”, whether in the singular or plural, or “hire”, or any word of similar meaning or appearance to any of those words, whether alone or as part of another word; or
any telephone number or address, or any numbers or words which appear to be, or resemble, a telephone number or address.
Without prejudice to the provisions of paragraph (1) above, and subject to paragraph (3) below, there shall not, in the metropolitan police district or the City of London, be displayed on or from any private hire-car any sign, notice, mark, illumination or other feature which, having regard to the time and place at which it is displayed and to any other circumstances, may suggest to a person seeking to hire a private hire-car or a cab that the vehicle is used for the purpose of carrying passengers for hire or reward.
The foregoing provisions of this Article shall not apply to a sign displayed on or from a private hire-car—
which is prescribed by or under any local or public general Act, or
which contains, and contains only, the name and address of a person operating the private hire-car, or the name under which he carries on that business and its address, and in either case the name of a passenger to be carried therein.
sub-paragraph (a)(ii) above shall not apply unless—
the private hire-car on or from which the sign is displayed is stationary, and
a prior arrangement has been made for the carriage of a passenger named on the sign and the sign is displayed in pursuance thereof.