Schedule 2 FEASIBILITY STUDIES

Each feasibility study shall contain at least the following information—

(a)

a description of the market at which the proposal is targeted, including in particular—

(i)

a consideration of the actual or potential customers of the applicant and their requirements, and

(ii)

an assessment of the applicant’s current share of that market and the share thereof he anticipates he will occupy as a result of implementing the proposal;

(b)

details of the action to be taken under the proposal, including all matters for which grant monies are sought;

(c)

why that action is needed in the sector concerned;

(d)

an explanation of the financial and other benefits of the proposal concerned, particularly in the long term;

(e)

in the case where it relates to a proposed new group or business organisation, an explanation of why existing marketing structures cannot be utilised;

(f)

a three-year forward business plan for the proposal, showing how it will be implemented and funded;

(g)

a three-year forward cash flow for the proposal; and

(h)

a clear recommendation on the likely viability of the proposal.