# The Medicines (Advertising) Regulations 1994, Regulation 10: Form and content of advertisements


(1) Subject to paragraph (2), no person shal issue an advertisement relating to a relevant medicinal product unless that advertisement—
(a) is set out in such a way that it is clear that the message is an advertisement and so that the product is clearly identified as a medicinal product, and
(b) subject to regulation 22(2), includes the following—
(i) the name of the medicinal product,
(ii) if it contains only one active ingredient, the common name of the medicinal product,
(iii) the information necessary for correct use of the medicinal product, and
(iv) an express and legible invitation to read carefully the instructions on the leaflet contained within the package or on the label, as the case may be.
(2) This regulation shall not apply to an advertisement relating to a relevant medicinal product which is on a promotional aid if—
(a) the advertisement consists solely of the name of the product (or, in the case of a registered homoeopathic medicinal product, the scientific name of the stock or stocks), and
(b) the advertisement is intended solely as a reminder.

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Source: https://www.legislation.gov.uk/uksi/1994/1932/regulation/10 (the official version)
Page: https://openlegislation.uk/medicines-advertising-regulations-1994/regulation-10
Contains public sector information licensed under the Open Government Licence v3.0. Source: legislation.gov.uk, The National Archives.