{
  "url": "https://openlegislation.uk/medicines-advertising-regulations-1994/regulation-4",
  "json_url": "https://openlegislation.uk/medicines-advertising-regulations-1994/regulation-4.json",
  "legislation": "uksi/1994/1932",
  "legislation_title": "The Medicines (Advertising) Regulations 1994",
  "legislation_url": "https://openlegislation.uk/medicines-advertising-regulations-1994",
  "path": "regulation/4",
  "kind": "regulation",
  "number": "4",
  "heading": "Duties of licence holders",
  "text": "Any person who holds a product licence relating to a relevant medicinal product shall—\n(a) establish a scientific service to compile and collate all information, whether received from medical sales representatives employed by him or from any other source, relating to that product;\n(b) ensure that, in relation to any such product which medical sales representatives promote, those medical sales representatives are given adequate training and have sufficient scientific knowledge to enable them to provide information which is as precise and as complete as possible about that product;\n(c) whenever required to do so by the licensing authority, furnish particulars of any advertisement or proposed advertisement for which he is responsible relating to that product, including particulars as to the contents and form of the advertisement, the method of dissemination and the date of first dissemination; and\n(d) ensure that, in relation to an advertisement relating to that product, any decision taken by the licensing authority is immediately and fully complied with.",
  "extent": null,
  "status": null,
  "version": "current",
  "annotations": [],
  "outstanding_effects": [
    {
      "type": "words substituted",
      "affecting": "uksi/2005/2787",
      "affecting_title": "The Medicines (Advertising Amendments) Regulations 2005"
    },
    {
      "type": "amended",
      "affecting": "uksi/1999/267",
      "affecting_title": "The Medicines (Advertising and Monitoring of Advertising) Amendment Regulations 1999"
    },
    {
      "type": "words substituted",
      "affecting": "uksi/1994/3144",
      "affecting_title": "The Medicines for Human Use (Marketing Authorisations Etc.) Regulations 1994"
    }
  ],
  "provenance": {
    "source": "legislation.gov.uk",
    "source_url": "https://www.legislation.gov.uk/uksi/1994/1932/regulation/4",
    "retrieved_at": "2026-10-29T13:28:56.939995+00:00"
  },
  "licence": "Open Government Licence v3.0",
  "licence_url": "https://www.nationalarchives.gov.uk/doc/open-government-licence/version/3/",
  "attribution": "Contains public sector information licensed under the Open Government Licence v3.0. Source: legislation.gov.uk, The National Archives."
}