# The Personal Pension Schemes (Advertisements) Regulations 1990, Regulation 5: Form and content of advertisements


An advertisement for a deposit-based scheme shall not, in respect of its design, format or content,–
(a) convey any information which is false or misleading;
(b) contain any statement of fact which the issuer does not at the time the advertisement is issued have reasonable grounds for believing will continue to be true for so long as it remains relevant to the subject-matter of the advertisement;
(c) make any comparison with any other personal pension scheme or occupational pension scheme or the state earnings related pension scheme which is unfair or misleading;
(d) make any statement about the past performance of the scheme unless it also contains a warning that such information is not necessarily a guide to future performance; or
(e) contain, whether expressly or by implication, any statement to the effect that the advertisement has been approved by any Government department or by the Occupational Pensions Board.

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Source: https://www.legislation.gov.uk/uksi/1990/1140/regulation/5 (the official version)
Page: https://openlegislation.uk/personal-pension-schemes-advertisements-regulations-1990/regulation-5
Contains public sector information licensed under the Open Government Licence v3.0. Source: legislation.gov.uk, The National Archives.