{
  "url": "https://openlegislation.uk/price-marking-order-1991/article-2",
  "json_url": "https://openlegislation.uk/price-marking-order-1991/article-2.json",
  "legislation": "uksi/1991/1382",
  "legislation_title": "The Price Marking Order 1991",
  "legislation_url": "https://openlegislation.uk/price-marking-order-1991",
  "path": "article/2",
  "kind": "article",
  "number": "2",
  "heading": "Application of Order",
  "text": "(1) Subject to the provisions of this article, this Order applies to—\n(a) goods which a person, or someone else on his behalf, indicates are or may be for sale by retail by him, and\n(b) advertisements in which he, or someone else on his behalf, indicates the selling price or the unit price of goods which are or may be for sale by retail by him;\nand references in this Order to “goods” are references to goods to which this Order applies.\n(2) Advertisements to which paragraph (1)(b) above applies shall not include those advertisements which do no more than indicate a price at which a person who supplies goods to another person (whether to be sold by retail by that person or by some other person) recommends that they be sold by retail or which give no more than a general indication of the price or a range of prices at which he expects they may be sold by retail.\n(3) Where a person uses or adopts an advertisement such as is mentioned in paragraph (2) above as a means of indicating the price at which goods are or may be for sale by retail by him, that advertisement shall comply with the provisions of this Order.\n(4) In an advertisement to which this Order applies the indication of the selling price or the unit price shall be made in accordance with the provisions of this Order except that in the case of an advertisement which is not a written advertisement (including an advertisement broadcast by radio or television or transmitted by cable programme service, public address system or displayed by film projection or disseminated by any similar system), such indication need not be given in written or printed form if in all other respects it complies with the provisions of this Order.\n(5) This Order does not apply to—\n(a) food which is sold and consumed in hotels, restaurants, cafes, public houses, hospitals, canteens or similar establishments;\n(b) works of art, or\n(c) antiques whether or not of an age exceeding one hundred years.\n(6) This Order does not apply to goods ordered by telephone or post where a purchaser has agreed before or when placing the order that there need be no written indication of the price before the goods are supplied to him.\n(7) Nothing in this Order shall require a person who is merely demonstrating goods to indicate the selling price or the unit price of those goods, nor shall it require a person who, acting in a market place, is determining the range of prices within which he will invite offers for purchase to indicate the selling price or the unit price of those goods until such time as he has determined the point in that range at which he will invite offers for them.",
  "extent": null,
  "status": null,
  "version": "current",
  "annotations": [],
  "outstanding_effects": [
    {
      "type": "substituted",
      "affecting": "uksi/1991/1690",
      "affecting_title": "The Price Marking (Amendment) Order 1991"
    }
  ],
  "provenance": {
    "source": "legislation.gov.uk",
    "source_url": "https://www.legislation.gov.uk/uksi/1991/1382/article/2",
    "retrieved_at": "2026-10-29T14:42:50.475580+00:00"
  },
  "licence": "Open Government Licence v3.0",
  "licence_url": "https://www.nationalarchives.gov.uk/doc/open-government-licence/version/3/",
  "attribution": "Contains public sector information licensed under the Open Government Licence v3.0. Source: legislation.gov.uk, The National Archives."
}