{
  "url": "https://openlegislation.uk/regulation-of-premium-rate-services-order-2024/article-39",
  "json_url": "https://openlegislation.uk/regulation-of-premium-rate-services-order-2024/article-39.json",
  "legislation": "uksi/2024/1046",
  "legislation_title": "The Regulation of Premium Rate Services Order 2024",
  "legislation_url": "https://openlegislation.uk/regulation-of-premium-rate-services-order-2024",
  "path": "article/39",
  "kind": "article",
  "number": "39",
  "heading": "Vulnerable consumers",
  "text": "(1) A PRS provider must not carry out any regulated activity, unless the PRS provider takes reasonable and proportionate steps—\n(a) to identify potential risks to the interests of vulnerable consumers, and\n(b) to mitigate any identified risks.\n(2) The PRS provider must have policies and procedures in writing which describe the means and methods for establishing compliance with this article.\n(3) Those policies and procedures must be—\n(a) approved by the generally authorised person,\n(b) kept up-to-date, and\n(c) reviewed, and where necessary revised, to ensure they are effective for the purposes of this article.\n(4) In this article—\n“generally authorised person” has the meaning given in article 10(1)(b);\n“vulnerable consumers” means consumers having—\n(a) the capacity to make decisions about a controlled PRS but who because of a specific characteristic, circumstance or need, may require assistance to do so, or\n(b) limited capacity to make such decisions because of a specific characteristic, circumstance or need, and require assistance to do so,\nin a way a PRS provider could reasonably be expected to foresee;\n“decisions about controlled PRS” include decisions about whether, how and on what terms to purchase a controlled PRS, make a payment for a controlled PRS or exercise a contractual right in relation to a controlled PRS;\n“specific characteristic, circumstance or need” includes, in particular, age, illness, physical or mental impairment which has an adverse effect on the carrying out of normal day-to-day activities, or emotional distress.",
  "extent": null,
  "status": null,
  "version": "current",
  "annotations": [],
  "outstanding_effects": [],
  "provenance": {
    "source": "legislation.gov.uk",
    "source_url": "https://www.legislation.gov.uk/uksi/2024/1046/article/39",
    "retrieved_at": "2026-10-28T21:25:33.733252+00:00"
  },
  "licence": "Open Government Licence v3.0",
  "licence_url": "https://www.nationalarchives.gov.uk/doc/open-government-licence/version/3/",
  "attribution": "Contains public sector information licensed under the Open Government Licence v3.0. Source: legislation.gov.uk, The National Archives."
}