Regulation 11 Advertising of prescription products and products with psychotropic drugs or narcotics
It is an offence to advertise veterinary medicinal products that—
are available on veterinary prescription only; or
contain psychotropic drugs or narcotics.
In the case of a product containing psychotropic drugs or narcotics, this does not apply to advertisements aimed at veterinary surgeons.
In the case of POM-V medicines, this does not apply to price lists, or to advertisements aimed at veterinary surgeons, pharmacists or professional keepers of animals.
In the case of POM-VPS medicines, this does not apply to price lists, or to advertisements aimed at—
veterinary surgeons;
pharmacists;
suitably qualified persons registered in accordance with paragraph 9 of Schedule 3;
other veterinary health care professionals;
professional keepers of animals;
owners or keepers of horses.